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011 _aBIB MATCHES WORLDCAT
020 _a1403913277
_qpbk.
020 _a9781403913272
_qpbk.
035 _a(DLC) 2004044270
035 _a(OCoLC)54279903
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHD30.28
_b.P3748 2004
082 0 0 _a658.4012
_222
100 1 _aPettinger, Richard,
_eauthor.
_91021034
245 1 0 _aContemporary strategic management /
_cRichard Pettinger.
264 1 _aBalsingstoke, Hampshire ;
_aNew York :
_bPalgrave,
_c2004.
300 _axxiv, 520 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 505-506) and index.
505 0 0 _gPt. I.
_tThe context and environment of strategic management --
_g1.
_tIntroduction --
_g2.
_tStrategic thinking --
_g3.
_tThe nature of competition --
_g4.
_tAnalysing the environment --
_g5.
_tThe foundations of competitive strategy --
_gPt. II.
_tStrategic management in practice --
_g6.
_tStrategic management in practice --
_g7.
_tInvestment appraisal --
_g8.
_tStrategic management of market segments --
_g9.
_tStrategic management of customers and clients --
_g10.
_tStrategic management of products and services --
_gPt. III.
_tThe development of strategic management --
_g11.
_tManaging change --
_g12.
_tStrategic management and organisation structure --
_g13.
_tStrategic approaches to risk management --
_g14.
_tStrategic management and ethics --
_g15.
_tStrategic performance management --
_gPt. IV.
_tEnduring priorities in strategic management --
_g16.
_tLeadership --
_g17.
_tOrganisation development --
_g18.
_tStrategic management development --
_g19.
_tStrategic management and globalisation --
_g20.
_tThe strategic management of public services --
_g21.
_tConclusions.
520 1 _a"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aStrategic planning.
_9345424
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_c27-10-15
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