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_a1403913277 _qpbk. |
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020 |
_a9781403913272 _qpbk. |
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035 | _a(DLC) 2004044270 | ||
035 | _a(OCoLC)54279903 | ||
040 |
_aDLC _beng _erda _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHD30.28 _b.P3748 2004 |
082 | 0 | 0 |
_a658.4012 _222 |
100 | 1 |
_aPettinger, Richard, _eauthor. _91021034 |
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245 | 1 | 0 |
_aContemporary strategic management / _cRichard Pettinger. |
264 | 1 |
_aBalsingstoke, Hampshire ; _aNew York : _bPalgrave, _c2004. |
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300 |
_axxiv, 520 pages : _billustrations ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 505-506) and index. | ||
505 | 0 | 0 |
_gPt. I. _tThe context and environment of strategic management -- _g1. _tIntroduction -- _g2. _tStrategic thinking -- _g3. _tThe nature of competition -- _g4. _tAnalysing the environment -- _g5. _tThe foundations of competitive strategy -- _gPt. II. _tStrategic management in practice -- _g6. _tStrategic management in practice -- _g7. _tInvestment appraisal -- _g8. _tStrategic management of market segments -- _g9. _tStrategic management of customers and clients -- _g10. _tStrategic management of products and services -- _gPt. III. _tThe development of strategic management -- _g11. _tManaging change -- _g12. _tStrategic management and organisation structure -- _g13. _tStrategic approaches to risk management -- _g14. _tStrategic management and ethics -- _g15. _tStrategic performance management -- _gPt. IV. _tEnduring priorities in strategic management -- _g16. _tLeadership -- _g17. _tOrganisation development -- _g18. _tStrategic management development -- _g19. _tStrategic management and globalisation -- _g20. _tThe strategic management of public services -- _g21. _tConclusions. |
520 | 1 | _a"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aStrategic planning. _9345424 |
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