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020			_a0324201605
020			_a9780324201604
020			_a0324225091 _qpbk. _qInternational InfoTrac ed.
020			_a9780324225099 _qpbk. _qInternational InfoTrac ed.
020			_a032423693X _qpbk.
020			_a9780324236934 _qpbk.
020			_a0324301855 _qpbk. _qInternational ed.
020			_a9780324301854 _qpbk. _qInternational ed.
035			_a(ATU)b10882704
035			_a(DLC) 2004102623
035			_a(OCoLC)55952023
040			_aDLC _beng _erda _cDLC _dDLC _dOrLoB-B _dATU
042			_apcc
050	0	0	_aHF5415.2 _b.C5 2005
082	0		_a658.83 _222
100	1		_aChurchill, Gilbert A., _eauthor. _9228152
245	1	0	_aMarketing research : _bmethodological foundations / _cGilbert A. Churchill, Dawn Iacobucci.
250			_aNinth edition.
264		1	_aMason, Ohio : _bThomson/South-Western, _c[2005]
264		4	_c©2005
300			_axxii, 697 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious ed.: Fort Worth: Harcourt College, 2002.
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. 1. _tMarketing research, the research process, and problem definition -- _gCh. 1. _tMarketing research : it's everywhere! -- _gCh. 2. _tAlternative approaches to marketing intelligence -- _gCh. 3. _tThe research process and problem formulation -- _gPt. 2. _tDetermine research design -- _gCh. 4. _tResearch design, exploratory research, and qualitative data -- _gCh. 5. _tDescriptive research -- _gCh. 6. _tCausal designs -- _gPt. 3. _tDesign data-collection methods and forms -- _gCh. 7. _tData collection : secondary data -- _gCh. 8. _tData collection : primary data -- _gCh. 9. _tQuestionnaires and data-collection forms -- _gCh. 10. _tAttitude measurement -- _gApp. _tPsychological measurement -- _gPt. 4. _tSample design for data collection and sample size -- _gCh. 11. _tSampling procedures -- _gCh. 12. _tDetermining sample size -- _gCh. 13. _tCollecting the data : field procedures and nonsampling errors -- _gPt. 5. _tData analysis and interpretation -- _gCh. 14. _tPreprocessing the data, and doing cross-tabs -- _gApp. _tChi-square and related indices for cross-tabs -- _gCh. 15. _tData analysis - basic questions -- _gApp. _tQuick stats review -- _gCh. 16. _tAre my groups the same or different? -- _gApp. _tAnalysis of variance -- _gCh. 17. _tAre these variables related? -- _gApp. _tConjoint analysis -- _gCh. 18. _tMultivariate data analysis -- _gApp. _tMore multivariate statistical techniques -- _gPt. 6. _tThe research report -- _gCh. 19. _tThe research report -- _gApp. A. _tCumulative probabilities for the standard normal distribution -- _gApp. B. _tCritical values of [Chi][superscript 2] -- _gApp. C. _tCritical values of [tau] -- _gApp. D. _tPercentage points for the F distribution : [alpha] = .05.
520	1		_a"Marketing Research: Methodological Foundations, 9E, has established itself as a classic through eight previous editions by presenting balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research." "This text serves both the aspiring manager and the aspiring researcher through its basic organization around the stages of the research process. The research process is a sequence of steps that must be completed when answering a research question and the six parts of the text parallel these stages: Formulate the problem, determine the research design, design the data-collection methods and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report." "This new edition provides extensive treatment of cutting-edge topics such as data-mining, ethics in the field of marketing research, international marketing research, customer relationship management, and current managerial trends for effective decision-making in the field." "Cases are found at the end of each part to assist readers in developing their evaluation and analytical skills and also to help them apply the text materials to various marketing research situations. Some of the cases also include raw data for students to use with either SPSS or Excel."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing research. _9338698
700	1		_aIacobucci, Dawn, _eauthor. _91037262
907			_a.b10882704 _b12-03-20 _c27-10-15
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