| 000 | 01797cam a22004454i 4500 | ||
|---|---|---|---|
| 005 | 20221101190037.0 | ||
| 008 | 031211s2004 nyu b 001 0 eng d | ||
| 010 | _a 2003019670 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a1400051045 _qhardcover |
||
| 020 |
_a9781400051045 _qhardcover |
||
| 035 | _a(DLC) 2003019670 | ||
| 035 | _a(OCoLC)53006796 | ||
| 040 |
_aDLC _beng _erda _dATU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF6161.B4 _bF73 2004 |
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aFrankel, Alex, _eauthor. _91048941 |
|
| 245 | 1 | 0 |
_aWordcraft : _bthe art of turning little words into big business / _cAlex Frankel. |
| 246 | 3 | 0 | _aWords into big business |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bCrown Publishers, _c[2004] |
|
| 264 | 4 | _c©2004 | |
| 300 |
_axii, 241 pages ; _c22 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 219-230) and index. | ||
| 505 | 0 | _aHunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBrand name products _vCase studies _9689031 |
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| 650 | 0 |
_aBusiness names _vCase studies _9716012 |
|
| 650 | 0 |
_aAdvertising. _9313421 |
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| 650 | 0 |
_aMarketing. _9320436 |
|
| 650 | 0 |
_aCreative ability in business. _9316306 |
|
| 907 |
_a.b10878555 _b11-07-17 _c27-10-15 |
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| 942 | _cB | ||
| 945 |
_a658.827 FRA _g1 _iA260186B _j0 _lcmain _o- _p$34.59 _q- _r- _s- _t0 _u4 _v0 _w0 _x0 _y.i12058312 _z29-10-15 |
||
| 998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0 |
||
| 999 |
_c1149919 _d1149919 |
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