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020 _a0773469559
020 _a9780773469556
035 _a(ATU)b10877149
035 _a(DLC) 2002070180
035 _a(OCoLC)50271209
040 _aDLC
_beng
_erda
_dATU
050 0 0 _aP323.5
_b.C58 2002
082 0 0 _a929.97
_221
100 1 _aClankie, Shawn,
_eauthor.
_91048885
245 1 2 _aA theory of genericization on brand name change /
_cShawn M. Clankie.
264 1 _aLewiston :
_bE. Mellen,
_c[2002]
264 4 _c©2002
300 _avi, 224 pages ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aStudies in onomastics ;
_vv. 6
504 _aIncludes bibliographical references (pages 213-222) and index.
505 0 0 _gPt. I.
_tFoundations.
_gCh. 1.
_tIntroduction.
_gCh. 2.
_tThe Development and Study of Brand Names.
_gCh. 3.
_tNaming Processes --
_gPt. II.
_tTheory.
_gCh. 4.
_tA Theory of Generic Brand Name Change.
_gCh. 5.
_tApplication of the Theory of Genericization.
_gCh. 6.
_tAnalysis and Discussion --
_gPt. III.
_tApplications and Conclusions.
_gCh. 7.
_tApplication of the Theory to Japanese.
_gCh. 8.
_tBrand Names, Proprietary Law, and Linguistics.
_gCh. 9.
_tConclusions and Areas of Further Study.
_gApp. A.
_tCorpus of Generic Brand Names --
_gApp. B.
_tTokens to Establish Genericization in Corpus.
588 _aMachine converted from AACR2 source record.
650 0 _aOnomastics
_9331701
650 0 _aBrand name products
_9314783
650 0 _aGeneric products
_9331700
830 0 _aStudies in onomastics ;
_vv. 6.
_91048886
907 _a.b10877149
_b03-10-17
_c27-10-15
942 _cB
945 _a929.97 CLA
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