000 03021cam a2200421 i 4500
005 20221101185901.0
008 040531s2004 sg a 001 0 eng d
010 _a 2004301124
011 _aBIB MATCHES WORLDCAT
020 _a047082106X
020 _a9780470821060
035 _a(OCoLC)55540051
035 _a(DLC) 2004301124
040 _aDLC
_beng
_erda
_dATU
042 _alccopycat
050 0 0 _aHF5823
_b.N448 2004
082 0 _a659.1
100 1 _aNewman, Michael,
_eauthor.
_91045852
245 1 4 _aThe 22 irrefutable laws of advertising (and when to violate them /
_cMichael Newman.
246 3 _aTwenty two irrefutable laws of advertising (and when to violate them
246 3 _aTwenty-two irrefutable laws of advertising (and when to violate them)
264 1 _aSingapore :
_bJohn Wiley & Sons (Asia) Pte Ltd.,
_c2004.
300 _axxvi, 242 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 0 _tIntroduction-the Rules of Engagement --
_tThe Lawgivers --
_g1.
_tThe Law of Simplicity /
_rMarcello Serpa --
_g2.
_tThe Law of Positioning /
_rAl Ries --
_g3.
_tThe Law of Consistency /
_rIan Batey --
_g4.
_tThe Law of Selling /
_rDave Trott --
_g5.
_tThe Law of Emotion /
_rJohn Shaw --
_g6.
_tThe Law of Love /
_rKevin Roberts --
_g7.
_tThe Law of Experience /
_rKash Shree --
_g8.
_tThe Law of Relevance /
_rAnne Bologna --
_g9.
_tThe Law of Humour /
_rJames Lowther --
_g10.
_tThe Law of Disruption /
_rJean-Marie Dru --
_g11.
_tThe Law of Jump /
_rSebastian Turner --
_g12.
_tThe Law of Fascination /
_rReg Bryson --
_g13.
_tThe Law of Irreverence /
_rJim Aitchison --
_g14.
_tThe Law of Taste /
_rAllen Rosenshine --
_g15.
_tThe Law of Topicality /
_rMichael Newman --
_g16.
_tThe Law of the Silver Elephant /
_rGraham Warsop --
_g17.
_tThe Law of the Chat /
_rNeil French --
_g18.
_tThe Law of Nice /
_rJamie Barrett --
_g19.
_tThe Lore of Negativity /
_rJack Vaughan --
_g20.
_tThe Law of Execution /
_rMike O'sullivan --
_g21.
_tThe Law of Evolution /
_rDavid Lubars --
_g22.
_tThe Outlaw /
_rMT Rainey --
_gAppendix 1.
_tThe Law of Deadlines --
_gAppendix 2.
_tThe 10 Irresponsible Crimes Against Advertising (That Always Violate Profits).
520 _a"This is a guide through the uncertain future of advertising with a start chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising.
_9313421
650 0 _aSales promotion
_9323562
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley047/2004301124.html
907 _a.b10875049
_b10-06-19
_c27-10-15
942 _cB
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