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005 | 20221101185901.0 | ||
008 | 040531s2004 sg a 001 0 eng d | ||
010 | _a 2004301124 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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035 | _a(OCoLC)55540051 | ||
035 | _a(DLC) 2004301124 | ||
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_aDLC _beng _erda _dATU |
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_aHF5823 _b.N448 2004 |
082 | 0 | _a659.1 | |
100 | 1 |
_aNewman, Michael, _eauthor. _91045852 |
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245 | 1 | 4 |
_aThe 22 irrefutable laws of advertising (and when to violate them / _cMichael Newman. |
246 | 3 | _aTwenty two irrefutable laws of advertising (and when to violate them | |
246 | 3 | _aTwenty-two irrefutable laws of advertising (and when to violate them) | |
264 | 1 |
_aSingapore : _bJohn Wiley & Sons (Asia) Pte Ltd., _c2004. |
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300 |
_axxvi, 242 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aIncludes index. | ||
505 | 0 | 0 |
_tIntroduction-the Rules of Engagement -- _tThe Lawgivers -- _g1. _tThe Law of Simplicity / _rMarcello Serpa -- _g2. _tThe Law of Positioning / _rAl Ries -- _g3. _tThe Law of Consistency / _rIan Batey -- _g4. _tThe Law of Selling / _rDave Trott -- _g5. _tThe Law of Emotion / _rJohn Shaw -- _g6. _tThe Law of Love / _rKevin Roberts -- _g7. _tThe Law of Experience / _rKash Shree -- _g8. _tThe Law of Relevance / _rAnne Bologna -- _g9. _tThe Law of Humour / _rJames Lowther -- _g10. _tThe Law of Disruption / _rJean-Marie Dru -- _g11. _tThe Law of Jump / _rSebastian Turner -- _g12. _tThe Law of Fascination / _rReg Bryson -- _g13. _tThe Law of Irreverence / _rJim Aitchison -- _g14. _tThe Law of Taste / _rAllen Rosenshine -- _g15. _tThe Law of Topicality / _rMichael Newman -- _g16. _tThe Law of the Silver Elephant / _rGraham Warsop -- _g17. _tThe Law of the Chat / _rNeil French -- _g18. _tThe Law of Nice / _rJamie Barrett -- _g19. _tThe Lore of Negativity / _rJack Vaughan -- _g20. _tThe Law of Execution / _rMike O'sullivan -- _g21. _tThe Law of Evolution / _rDavid Lubars -- _g22. _tThe Outlaw / _rMT Rainey -- _gAppendix 1. _tThe Law of Deadlines -- _gAppendix 2. _tThe 10 Irresponsible Crimes Against Advertising (That Always Violate Profits). |
520 | _a"This is a guide through the uncertain future of advertising with a start chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today."--Publisher description. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising. _9313421 |
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650 | 0 |
_aSales promotion _9323562 |
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856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley047/2004301124.html |
907 |
_a.b10875049 _b10-06-19 _c27-10-15 |
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