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035 _a(ATU)b10863850
035 _a(DLC) 2003109266
035 _a(OCoLC)56066046
040 _aDLC
_beng
_erda
_dATU
042 _apcc
043 _ae------
_aae-----
050 0 0 _aHF5415.12.E9
_bH37 2004
082 0 0 _a330.94
_222
245 0 0 _aEuropean business and marketing /
_cedited by Phil Harris and Frank McDonald.
250 _aSecond edition.
264 1 _aLondon ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2004.
300 _axxxii, 302 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of: European business and marketing / Phil Harris and Frank McDonald. c1994.
504 _aIncludes bibliographical references and index.
505 0 0 _gPt. I.
_tStructure of the Economic Union and Core Issues --
_g1.
_tThe New Europe - Myths and Reality --
_g2.
_tThe European Union and the Business Environment --
_g3.
_tThe Policies of the Single Economic System of the European Union --
_g4.
_tThe European Union and the World Economy --
_gPt. II.
_tTactics and Implications for the European Union --
_g5.
_tEuropean Marketing --
_g6.
_tPolitical Marketing and Public Affairs --
_g7.
_tJoint Ventures and Strategic Alliances - A European Perspective --
_g8.
_tEuropean Business and Culture --
_gPt. III.
_tCase Studies --
_g1.
_tAmerican Furniture /
_rCamille P. Schuster --
_g2.
_tBeef BSE /
_rPaul R. Baines and Phil Harris --
_g3.
_tCo-operative Bank /
_rMonica Gibson-Sweet --
_g4.
_tBoutinot Wines /
_rKevin Boles --
_g5.
_tEVC1 /
_rPhil Harris and Matt Dodd --
_g6.
_tEVC2 /
_rPhil Harris and Irene Harris --
_g7.
_tFulham FC /
_rSukhbinder S. Barn and Paul R. Baines --
_g8.
_tGruppo Massone /
_rClaudio Vignali --
_g9.
_tLEGO /
_rHanne Gardner --
_g10.
_tMannesmann /
_rH. J. Schmengler and Matthias Thieme --
_g11.
_tNew Zealand Dairy Board /
_rMaureen Benson-Rea and Richard Hadley --
_g12.
_tPerkins Foods /
_rDanny Moss and David Davies --
_g13.
_tPhilips /
_rMatt Dodd, Irene Harris and Phil Harris --
_g14.
_tShell /
_rLiz Walley and Julia Clarke --
_g15.
_tStena Line /
_rAudrey Gilmore and David Carson --
_g16.
_tUnilever /
_rJulia Djarova and Carla Millar.
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing
_zEuropean Union countries
_9639911
651 0 _aEuropean Union countries
_xCommerce
_9777171
700 1 _aHarris, Phil,
_d1952-
_eeditor.
_9224992
700 1 _aMcDonald, Frank,
_d1951-
_eeditor.
_9239249
907 _a.b10863850
_b03-10-17
_c27-10-15
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_a(2)c
_b06-04-16
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_da
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