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_aHF5415.12.E9 _bH37 2004 |
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_a330.94 _222 |
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_aEuropean business and marketing / _cedited by Phil Harris and Frank McDonald. |
250 | _aSecond edition. | ||
264 | 1 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2004. |
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300 |
_axxxii, 302 pages : _billustrations ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aRevised edition of: European business and marketing / Phil Harris and Frank McDonald. c1994. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPt. I. _tStructure of the Economic Union and Core Issues -- _g1. _tThe New Europe - Myths and Reality -- _g2. _tThe European Union and the Business Environment -- _g3. _tThe Policies of the Single Economic System of the European Union -- _g4. _tThe European Union and the World Economy -- _gPt. II. _tTactics and Implications for the European Union -- _g5. _tEuropean Marketing -- _g6. _tPolitical Marketing and Public Affairs -- _g7. _tJoint Ventures and Strategic Alliances - A European Perspective -- _g8. _tEuropean Business and Culture -- _gPt. III. _tCase Studies -- _g1. _tAmerican Furniture / _rCamille P. Schuster -- _g2. _tBeef BSE / _rPaul R. Baines and Phil Harris -- _g3. _tCo-operative Bank / _rMonica Gibson-Sweet -- _g4. _tBoutinot Wines / _rKevin Boles -- _g5. _tEVC1 / _rPhil Harris and Matt Dodd -- _g6. _tEVC2 / _rPhil Harris and Irene Harris -- _g7. _tFulham FC / _rSukhbinder S. Barn and Paul R. Baines -- _g8. _tGruppo Massone / _rClaudio Vignali -- _g9. _tLEGO / _rHanne Gardner -- _g10. _tMannesmann / _rH. J. Schmengler and Matthias Thieme -- _g11. _tNew Zealand Dairy Board / _rMaureen Benson-Rea and Richard Hadley -- _g12. _tPerkins Foods / _rDanny Moss and David Davies -- _g13. _tPhilips / _rMatt Dodd, Irene Harris and Phil Harris -- _g14. _tShell / _rLiz Walley and Julia Clarke -- _g15. _tStena Line / _rAudrey Gilmore and David Carson -- _g16. _tUnilever / _rJulia Djarova and Carla Millar. |
588 | _aMachine converted from AACR2 source record. | ||
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_aMarketing _zEuropean Union countries _9639911 |
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_aEuropean Union countries _xCommerce _9777171 |
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_aHarris, Phil, _d1952- _eeditor. _9224992 |
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_aMcDonald, Frank, _d1951- _eeditor. _9239249 |
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