000			02044cam a22004334i 4500
005			20221101185345.0
008			040411s2004 nju b 001 0 eng d
010			_a 2003064361
011			_aBIB MATCHES WORLDCAT
020			_a0131438182
020			_a9780131438187
035			_a(ATU)b10858945
035			_a(OCoLC)53937890
040			_aDLC _beng _erda _cDLC _dYDX _dUOI _dUKM _dIXA _dBAKER _dBTCTA _dSTF _dYDXCP _dIG# _dATU
042			_apcc
043			_an-us---
050	0	0	_aHF1416 _b.J634 2004
082	0	0	_a303.48273 _222
100	1		_aJohansson, Johny K., _eauthor. _91048224
245	1	0	_aIn your face : _bhow American marketing excess fuels anti-Americanism / _cJohny K. Johansson.
264		1	_aUpper Saddle River, NJ : _bFinancial Times Prentice Hall, _c[2004]
264		4	_c©2004
300			_axviii, 206 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aFinancial Times Prentice Hall books
504			_aIncludes bibliographical references and index.
505	0	0	_gChapter 1 _tThree strikes _gChapter 2 The _tAnti-marketing case _gChapter 3 _tWhy do marketers do what they do? _gChapter 4 _tGlobal marketing as bad marketing _gChapter 5 _tAnti-globalization and marketing _gChapter 6 _tWhy only American brands? _gChapter 7 _tAnti-Americanism and marketing _gChapter 8 _tWho wants to be an American? _gChapter 9 _tAre foreign countries any better? _gChapter 10 _tAccentuate the positive.
588			_aMachine converted from AACR2 source record.
650		0	_aExport marketing _xMoral and ethical aspects _zUnited States _9778244
650		0	_aAdvertising _xMoral and ethical aspects _zUnited States _9778248
650		0	_aAnti-Americanism _9329624
830		0	_aFinancial Times Prentice Hall books. _9242262
907			_a.b10858945 _b22-08-17 _c27-10-15
942			_cB
945			_a303.48273 JOH _g1 _iA297474B _j0 _lcmain _o- _p$33.90 _q- _r- _s- _t0 _u1 _v0 _w0 _x0 _y.i12059304 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnju _h0
999			_c1148534 _d1148534