000 | 01967cam a22004334i 4500 | ||
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005 | 20211102173312.0 | ||
008 | 990909s2000 mau b 001 0 eng d | ||
010 | _a 99047576 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0316316962 | ||
020 | _a9780316316965 | ||
035 | _a(ATU)b10856717 | ||
035 | _a(DLC) 99047576 | ||
035 | _a(OCoLC)42397965 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHM1033 _b.G53 2000 |
082 | 0 | 0 |
_a302 _221 |
100 | 1 |
_aGladwell, Malcolm, _d1963- _eauthor. _9257726 |
|
245 | 1 | 4 |
_aThe tipping point : _b: how little things can make a big difference / _cMalcolm Gladwell. |
250 | _aFirst edition. | ||
264 | 1 |
_aBoston : _bLittle, Brown, _c[2000] |
|
264 | 4 | _c©2000 | |
300 |
_aviii, 279 pages ; _c21 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aSocial psychology. _9345421 |
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650 | 0 |
_aContagion (Social psychology) _9336409 |
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650 | 0 |
_aCausation _9315082 |
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650 | 0 |
_aContext effects (Psychology) _9326728 |
|
907 |
_a.b10856717 _b30-09-19 _c27-10-15 |
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942 | _cB | ||
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