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008 990909s2000 mau b 001 0 eng d
010 _a 99047576
011 _aBIB MATCHES WORLDCAT
020 _a0316316962
020 _a9780316316965
035 _a(ATU)b10856717
035 _a(DLC) 99047576
035 _a(OCoLC)42397965
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHM1033
_b.G53 2000
082 0 0 _a302
_221
100 1 _aGladwell, Malcolm,
_d1963-
_eauthor.
_9257726
245 1 4 _aThe tipping point :
_b: how little things can make a big difference /
_cMalcolm Gladwell.
250 _aFirst edition.
264 1 _aBoston :
_bLittle, Brown,
_c[2000]
264 4 _c©2000
300 _aviii, 279 pages ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
588 _aMachine converted from AACR2 source record.
650 0 _aSocial psychology.
_9345421
650 0 _aContagion (Social psychology)
_9336409
650 0 _aCausation
_9315082
650 0 _aContext effects (Psychology)
_9326728
907 _a.b10856717
_b30-09-19
_c27-10-15
998 _a(2)b
_a(2)c
_b06-04-16
_cm
_da
_feng
_gmau
_h4
945 _a302 GLA
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_o-
_p$47.32
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942 _cB
999 _c1148374
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