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005 20211129161156.0
008 040308s2004 enka b 001 0 eng d
010 _a 2003110017
011 _aBIB MATCHES WORLDCAT
020 _a0761942548
020 _a9780761942542
035 _a(DLC) 2003110017
035 _a(OCoLC)57579627
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5821
_b.M34 2004
082 0 _a659.1042
100 1 _aMcFall, Elizabeth Rose,
_eauthor.
_9256602
245 1 0 _aAdvertising :
_ba cultural economy /
_cLiz McFall.
264 1 _aLondon ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2004.
300 _aviii, 208 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aCulture, representation, and identities
504 _aIncludes bibliographical references (pages 195-203) and index.
505 0 0 _tIntroduction: the quaint device of advertising --
_g1.
_tColonising of the real --
_g2.
_tThe persuasive subject of advertising --
_g3.
_tThe hybridisation of culture and economy --
_g4.
_tThe uses of history --
_g5.
_tPervasive institutions and constituent practices --
_g6.
_tPersuasive products --
_g7.
_tConclusion: devices and desires.
520 _a"Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.; ; Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.; ; Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising.
_9313421
650 0 _aAdvertising
_xHistory.
_9652657
650 0 _aAdvertising
_xSocial aspects
_9313435
830 0 _aCulture, representation, and identities.
_9243936
907 _a.b10852839
_b26-03-18
_c27-10-15
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