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005 | 20211129161156.0 | ||
008 | 040308s2004 enka b 001 0 eng d | ||
010 | _a 2003110017 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0761942548 | ||
020 | _a9780761942542 | ||
035 | _a(DLC) 2003110017 | ||
035 | _a(OCoLC)57579627 | ||
040 |
_aDLC _beng _erda _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5821 _b.M34 2004 |
082 | 0 | _a659.1042 | |
100 | 1 |
_aMcFall, Elizabeth Rose, _eauthor. _9256602 |
|
245 | 1 | 0 |
_aAdvertising : _ba cultural economy / _cLiz McFall. |
264 | 1 |
_aLondon ; _aThousand Oaks, Calif. : _bSage Publications, _c2004. |
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300 |
_aviii, 208 pages : _billustrations ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aCulture, representation, and identities | |
504 | _aIncludes bibliographical references (pages 195-203) and index. | ||
505 | 0 | 0 |
_tIntroduction: the quaint device of advertising -- _g1. _tColonising of the real -- _g2. _tThe persuasive subject of advertising -- _g3. _tThe hybridisation of culture and economy -- _g4. _tThe uses of history -- _g5. _tPervasive institutions and constituent practices -- _g6. _tPersuasive products -- _g7. _tConclusion: devices and desires. |
520 | _a"Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.; ; Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.; ; Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces."--Publisher description. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising. _9313421 |
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650 | 0 |
_aAdvertising _xHistory. _9652657 |
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650 | 0 |
_aAdvertising _xSocial aspects _9313435 |
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830 | 0 |
_aCulture, representation, and identities. _9243936 |
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