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| 008 | 030630s2004 mau b 001 0 eng | ||
| 010 | _a 2003011297 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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_aG155.A1 _bK68 2004 |
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_a910.684 _221 |
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_aKozak, Metin, _d1968- _9244898 |
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| 245 | 1 | 0 |
_aDestination benchmarking : _bconcepts, practices, and operations / _cM. Kozak. |
| 264 | 1 |
_aCambridge, Mass. : _bCABI Pub., _cc2004. |
|
| 300 |
_axvii, 216 p. : _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 196-209). | ||
| 505 | 0 | 0 |
_g1. _tOverview of Benchmarking Theory -- _g2. _tEvaluating Benchmarking Studies in Tourism -- _g3. _tTowards Destination Benchmarking -- _g4. _tMeasures of Destination Benchmarking -- _g5. _tInternal Destination Benchmarking -- _g6. _tExternal Destination Benchmarking -- _g7. _tGeneric Destination Benchmarking -- _g8. _tData Collection and Analysis -- _g9. _tDestination Benchmarking: Characteristics and Limitations -- _g10. _tConclusion. |
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_aTourism _xManagement. _9705578 |
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_aBenchmarking (Management) _9327949 |
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