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008 040223s2004 maua b 001 0 eng d
010 _a 2003054138
011 _aBIB MATCHES WORLDCAT
020 _a0072536950
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020 _a9780072536959
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035 _a(ATU)b10822082
035 _a(OCoLC)52410226
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050 0 0 _aHD45
_b.B799 2004
082 0 0 _a658.514
_221
100 1 _aBurgelman, Robert A.,
_eauthor.
_91046937
245 1 0 _aStrategic management of technology and innovation /
_cRobert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.
250 _aFourth edition.
264 1 _aBoston :
_bMcGraw-Hill Irwin,
_c[2004]
264 4 _c©2004
300 _axvi, 1208 pages :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.; Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.; Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant."--Publisher description.
588 _aMachine converted from AACR2 source record.
650 0 _aNew products
_xManagement
_9371300
650 0 _aHigh technology industries
_xManagement
_9371032
700 1 _aChristensen, Clayton M.,
_eauthor.
700 1 _aWheelwright, Steven C.,
_d1943-
_eauthor.
_9229192
856 4 1 _3Table of contents
_uhttp://catdir.loc.gov/catdir/toc/mh041/2003054138.html
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy0737/2003054138-b.html
907 _a.b10822082
_b19-08-21
_c27-10-15
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