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| 100 | 1 | _aOlins, Wally. | |
| 245 | 1 | 0 | _aWally Olins on brand. |
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_aLondon : _bThames & Hudson, _c2003. |
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_g1. _tWhy Brands Are Important to Customers -- _g2. _tHow VW, the Ultimate Craft-Based Company, Fell in Love with Brands -- _g3. _tWhere Brands Came From and What Happened When They Grew Up -- _g4. _tLiving the Brand: Managing Service Brands -- _g5. _tBrands on a Global Stage: Homogeneity, Heterogeneity and Attitude -- _g6. _tWhy Brands Are Important Inside Companies: Bonding as Much as Branding -- _g7. _t'Made in...' What Does it Mean and What Is it Worth? -- _g8. _tBranding the Nation -- _g9. _tHow to Create and Sustain a Brand: Some Guidelines -- _g10. _tBranding and Making Money -- _g11. _tBrands: Who is Really in Charge? -- _g12. _tBranding's Future. |
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_aBrand name products _9314783 |
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