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011 _aBIB MATCHES WORLDCAT
020 _a186197664X
020 _a9781861976642
035 _a(ATU)b10818443
035 _a(OCoLC)52784691
040 _aUKM
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042 _apcc
050 4 _aHD69.B7
_bB736 2003
082 0 4 _a658.827
_222
100 1 _aClifton, Rita,
_eauthor.
_91036620
245 1 0 _aBrands and branding /
_cRita Clifton and John Simmons ; with Sameena Ahmad [and others].
264 1 _aLondon :
_bThe Economist in association with Profile Books,
_c[2003]
264 4 _c©2003
300 _axv, 256 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tPreface /
_rPatrick Barwise --
_tIntroduction /
_rRita Clifton --
_gPt. 1.
_tThe case for brands --
_g1.
_tWhat is a brand? /
_rTom Blackett --
_g2.
_tThe financial value of brands /
_rJan Lindemann --
_g3.
_tThe social value of brands /
_rSteve Hilton --
_g4.
_tWhat makes brands great /
_rChuck Brymer --
_gPt. 2.
_tBest practice in branding --
_g5.
_tBrand positioning and brand creation /
_rAnne Bahr Thompson --
_g6.
_tBrand experience /
_rShaun Smith --
_g7.
_tVisual and verbal identity /
_rTony Allen and John Simmons --
_g8.
_tBrand communications /
_rPaul Feldwick --
_g9.
_tThe public relations perspective on branding /
_rDeborah Bowker --
_g10.
_tBrand protection /
_rAllan Poulter --
_gPt. 3.
_tThe future for brands --
_g11.
_tGlobalisation and brands /
_rSameena Ahmad --
_g12.
_tAn alternative perspective on brands: markets and morals /
_rDeborah Doane --
_g13.
_tBranding in South-East Asia /
_rKim Faulkner --
_g14.
_tBranding places and nations /
_rSimon Anholt --
_g15.
_tThe future of brands /
_rRita Clifton.
520 1 _a"Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products.
_9314783
700 1 _aSimmons, John,
_d1948-
_eauthor.
_9412622
907 _a.b10818443
_b22-08-17
_c27-10-15
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