000 | 02590cam a22003854i 4500 | ||
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005 | 20221101184013.0 | ||
008 | 030409s2003 enk b 001 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a186197664X | ||
020 | _a9781861976642 | ||
035 | _a(ATU)b10818443 | ||
035 | _a(OCoLC)52784691 | ||
040 |
_aUKM _beng _erda _cUKM _dNTE _dNDD _dNLGGC _dYDXCP _dOCLCG _dATU |
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042 | _apcc | ||
050 | 4 |
_aHD69.B7 _bB736 2003 |
|
082 | 0 | 4 |
_a658.827 _222 |
100 | 1 |
_aClifton, Rita, _eauthor. _91036620 |
|
245 | 1 | 0 |
_aBrands and branding / _cRita Clifton and John Simmons ; with Sameena Ahmad [and others]. |
264 | 1 |
_aLondon : _bThe Economist in association with Profile Books, _c[2003] |
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264 | 4 | _c©2003 | |
300 |
_axv, 256 pages : _billustrations ; _c22 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tPreface / _rPatrick Barwise -- _tIntroduction / _rRita Clifton -- _gPt. 1. _tThe case for brands -- _g1. _tWhat is a brand? / _rTom Blackett -- _g2. _tThe financial value of brands / _rJan Lindemann -- _g3. _tThe social value of brands / _rSteve Hilton -- _g4. _tWhat makes brands great / _rChuck Brymer -- _gPt. 2. _tBest practice in branding -- _g5. _tBrand positioning and brand creation / _rAnne Bahr Thompson -- _g6. _tBrand experience / _rShaun Smith -- _g7. _tVisual and verbal identity / _rTony Allen and John Simmons -- _g8. _tBrand communications / _rPaul Feldwick -- _g9. _tThe public relations perspective on branding / _rDeborah Bowker -- _g10. _tBrand protection / _rAllan Poulter -- _gPt. 3. _tThe future for brands -- _g11. _tGlobalisation and brands / _rSameena Ahmad -- _g12. _tAn alternative perspective on brands: markets and morals / _rDeborah Doane -- _g13. _tBranding in South-East Asia / _rKim Faulkner -- _g14. _tBranding places and nations / _rSimon Anholt -- _g15. _tThe future of brands / _rRita Clifton. |
520 | 1 | _a"Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products. _9314783 |
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700 | 1 |
_aSimmons, John, _d1948- _eauthor. _9412622 |
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907 |
_a.b10818443 _b22-08-17 _c27-10-15 |
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942 | _cB | ||
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