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010 _a 2003277673
011 _aBIB MATCHES WORLDCAT
020 _a0470820675
020 _a9780470820674
035 _a(OCoLC)50582697
035 _a(DLC) 2003277673
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5415.3
_bW474 2002
082 0 4 _a658.80019
_221
100 1 _aWertime, Kent,
_eauthor.
_91046369
245 1 0 _aBuilding brands & believers :
_bhow to connect with consumers using archetypes /
_cKent Wertime.
246 1 4 _aBuilding brands and believers
264 1 _aSingapore ;
_aHoboken, NJ :
_bWiley,
_c[2002]
264 4 _c©2002
300 _axvi, 267 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 255-258) and index.
505 0 0 _tAcknowledgments --
_tIntroduction --
_gSect. I.
_tThe Image Market --
_gCh. 1.
_tThe Image Economy --
_gCh. 2.
_tThe Growth Engine --
_gCh. 3.
_tHitting the Image Wall --
_gCh. 4.
_tThe Persuasion Process --
_gSect. II.
_tThe Mythic Connection --
_gCh. 5.
_tArchetypes: The Source Code --
_gCh. 6.
_tMaking Modern Mythology --
_gSect. III.
_tMythic Profiles --
_gCh. 7.
_tMythic Profile: The Ultimate Strength --
_gCh. 8.
_tMythic Profile: The Siren --
_gCh. 9.
_tMythic Profile: The Hero --
_gCh. 10.
_tMythic Profile: The Anti-Hero --
_gCh. 11.
_tMythic Profile: The Creator --
_gCh. 12.
_tMythic Profile: The Change Master --
_gCh. 13.
_tMythic Profile: The Powerbroker --
_gCh. 14.
_tMythic Profile: The Wise Old Man --
_gCh. 15.
_tMythic Profile: The Loyalist --
_gCh. 16.
_tMythic Profile: The Mother of Goodness --
_gCh. 17.
_tMythic Profile: The Little Trickster --
_gCh. 18.
_tMythic Profile: The Enigma --
_gCh. 19.
_tMythic Figures in Combination and in Local Cultures --
_gSect. IV.
_tHarnessing Archetypes --
_gCh. 20.
_tManaging the Intangible --
_gCh. 21.
_tImproving Consumer Connections --
_tEndnotes --
_tReferences --
_tIndex.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand choice
_9314782
650 0 _aMarketing
_xPsychological aspects
_9371903
650 0 _aConsumer behavior.
_9345411
650 0 _aArchetype (Psychology)
_9313885
907 _a.b1080528x
_b04-05-20
_c27-10-15
942 _cB
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