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005 | 20221101183623.0 | ||
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010 | _a 2003277673 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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_aDLC _beng _erda _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.3 _bW474 2002 |
082 | 0 | 4 |
_a658.80019 _221 |
100 | 1 |
_aWertime, Kent, _eauthor. _91046369 |
|
245 | 1 | 0 |
_aBuilding brands & believers : _bhow to connect with consumers using archetypes / _cKent Wertime. |
246 | 1 | 4 | _aBuilding brands and believers |
264 | 1 |
_aSingapore ; _aHoboken, NJ : _bWiley, _c[2002] |
|
264 | 4 | _c©2002 | |
300 |
_axvi, 267 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 255-258) and index. | ||
505 | 0 | 0 |
_tAcknowledgments -- _tIntroduction -- _gSect. I. _tThe Image Market -- _gCh. 1. _tThe Image Economy -- _gCh. 2. _tThe Growth Engine -- _gCh. 3. _tHitting the Image Wall -- _gCh. 4. _tThe Persuasion Process -- _gSect. II. _tThe Mythic Connection -- _gCh. 5. _tArchetypes: The Source Code -- _gCh. 6. _tMaking Modern Mythology -- _gSect. III. _tMythic Profiles -- _gCh. 7. _tMythic Profile: The Ultimate Strength -- _gCh. 8. _tMythic Profile: The Siren -- _gCh. 9. _tMythic Profile: The Hero -- _gCh. 10. _tMythic Profile: The Anti-Hero -- _gCh. 11. _tMythic Profile: The Creator -- _gCh. 12. _tMythic Profile: The Change Master -- _gCh. 13. _tMythic Profile: The Powerbroker -- _gCh. 14. _tMythic Profile: The Wise Old Man -- _gCh. 15. _tMythic Profile: The Loyalist -- _gCh. 16. _tMythic Profile: The Mother of Goodness -- _gCh. 17. _tMythic Profile: The Little Trickster -- _gCh. 18. _tMythic Profile: The Enigma -- _gCh. 19. _tMythic Figures in Combination and in Local Cultures -- _gSect. IV. _tHarnessing Archetypes -- _gCh. 20. _tManaging the Intangible -- _gCh. 21. _tImproving Consumer Connections -- _tEndnotes -- _tReferences -- _tIndex. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand choice _9314782 |
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650 | 0 |
_aMarketing _xPsychological aspects _9371903 |
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650 | 0 |
_aConsumer behavior. _9345411 |
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650 | 0 |
_aArchetype (Psychology) _9313885 |
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