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011 _aBIB MATCHES WORLDCAT
020 _a0074713140
_qpbk.
020 _a9780074713143
_qpbk.
035 _a(ATU)b1080268x
035 _a(OCoLC)156661116
040 _aNZNB
_beng
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_dNZNB
_dATU
043 _au-nz---
082 0 4 _a339.0993
_221
100 1 _aSmith, Leanne Marie,
_eauthor.
245 1 2 _aA macroeconomic view of New Zealand /
_cLeanne Smith.
264 1 _aNorth Ryde, N.S.W. :
_bMcGraw-Hill,
_c[2004]
264 4 _c©2004
300 _ax, 86 pages :
_billustrations, map ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aAuthor is a lecturer in the Dept. of Applied and International Economics, Massey University, N.Z.
500 _a"Can be used as an accompaniment to an economics text or independently"--Back cover.
504 _aIncludes bibliographical references (page 81) and index.
505 0 0 _gSect. I.
_tAn Overview of Marketing Management --
_g1.
_tMarketing and the Marketing Management Process --
_g2.
_tThe Strategic Role of Marketing --
_gSect. II.
_tMarket Opportunity Analysis --
_g3.
_tEvironmental Analysis --
_g4.
_tIndustry Dynamics and Strategic Change --
_g5.
_tConsumer Marketing and Buying Behavior --
_g6.
_tOrganizational Markets and Buying Behavior --
_g7.
_tMarketing Information and Marketing Research --
_g8.
_tMarket Segmentation and Market Targeting --
_g9.
_tPositioning Decisions --
_gSect. III.
_tDeveloping Strategic Marketing Programs --
_g10.
_tBusiness Strategies and Marketing-Program Decisions --
_g11.
_tProduct and Services Decisions --
_g12.
_tDeveloping and Testing New Products and Services --
_g13.
_tPricing Decisions --
_g14.
_tDistribution Decisions --
_g15.
_tPromotion Decisions --
_g16.
_tPersonal Selling Decisions --
_gSect. IV.
_tStrategic Marketing Programs for Selected Situations --
_g17.
_tStrategies for New and Growing Markets --
_g18.
_tStrategies for Mature and Declining Markets --
_gSect. V.
_tImplementing and Controlling Strategic Marketing Programs --
_g19.
_tImplementing Business and Marketing Strategies --
_g20.
_tControlling Marketing Strategies and Programs --
_gApp.
_tCalgolia Inc.: A Strategic Approach To International Marketing --
_tIndex.
588 _aMachine converted from AACR2 source record.
650 0 _aMacroeconomics.
_9320289
651 0 _aNew Zealand
_xEconomic conditions
_y1945-1984
_9370584
651 0 _aNew Zealand
_xEconomic conditions
_y1984-
_9370764
651 0 _aNew Zealand
_xEconomic policy
_9370540
907 _a.b1080268x
_b03-10-17
_c27-10-15
998 _a(2)b
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_b06-04-16
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