000 02364cam a22004574i 4500
005 20230526150923.0
008 030301s2003 inua 001 0 eng d
010 _a 2002110725
011 _aBIB MATCHES WORLDCAT
020 _a0735713308
020 _a9780735713307
035 _a(ATU)b10800554
035 _a(DLC) 2002110725
035 _a(OCoLC)51031482
040 _aDLC
_beng
_erda
_dATU
050 0 0 _aHD69.B7
_bN4 2003
082 0 0 _a658.827
_221
100 1 _aNeumeier, Marty,
_eauthor.
_91046230
245 1 4 _aThe brand gap :
_bhow to bridge the distance between business strategy and design : a whiteboard overview /
_cby Marty Neumeier.
246 3 0 _aHow to bridge the distance between business strategy and design : a whiteboard overview
250 _aFirst edition.
264 1 _aIndianapolis, Ind. :
_bNew Riders Pub.,
_c2003.
300 _a178 pages :
_billustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aThe title proper, other title information, and statement of responsibility spread into four pages.
500 _a"AIGA"--Cover.
500 _aIncludes index.
505 0 0 _gDiscipline 1.
_tDifferentiate --
_gDiscipline 2.
_tCollaborate --
_gDiscipline 3.
_tInnovate --
_gDiscipline 4.
_tValidate --
_gDiscipline 5.
_tCultivate.
520 1 _a"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_9314783
650 0 _aBrand name products
_xPlanning
_9772509
650 0 _aBranding (Marketing)
_9332183
710 2 _aAmerican Institute of Graphic Arts
_9312044
907 _a.b10800554
_b26-06-20
_c27-10-15
942 _cB
945 _a658.827 NEU
_g1
_iA296463B
_j0
_lcmain
_o-
_p$26.99
_q-
_r-
_s-
_t0
_u52
_v3
_w1
_x5
_y.i11939898
_z29-10-15
998 _a(2)b
_a(2)c
_b06-04-16
_cm
_da
_feng
_ginu
_h4
999 _c1144232
_d1144232