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010 | _a 2002110725 | ||
011 | _aBIB MATCHES WORLDCAT | ||
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035 | _a(ATU)b10800554 | ||
035 | _a(DLC) 2002110725 | ||
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_aDLC _beng _erda _dATU |
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050 | 0 | 0 |
_aHD69.B7 _bN4 2003 |
082 | 0 | 0 |
_a658.827 _221 |
100 | 1 |
_aNeumeier, Marty, _eauthor. _91046230 |
|
245 | 1 | 4 |
_aThe brand gap : _bhow to bridge the distance between business strategy and design : a whiteboard overview / _cby Marty Neumeier. |
246 | 3 | 0 | _aHow to bridge the distance between business strategy and design : a whiteboard overview |
250 | _aFirst edition. | ||
264 | 1 |
_aIndianapolis, Ind. : _bNew Riders Pub., _c2003. |
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300 |
_a178 pages : _billustrations ; _c21 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aThe title proper, other title information, and statement of responsibility spread into four pages. | ||
500 | _a"AIGA"--Cover. | ||
500 | _aIncludes index. | ||
505 | 0 | 0 |
_gDiscipline 1. _tDifferentiate -- _gDiscipline 2. _tCollaborate -- _gDiscipline 3. _tInnovate -- _gDiscipline 4. _tValidate -- _gDiscipline 5. _tCultivate. |
520 | 1 | _a"Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _9314783 |
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650 | 0 |
_aBrand name products _xPlanning _9772509 |
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650 | 0 |
_aBranding (Marketing) _9332183 |
|
710 | 2 |
_aAmerican Institute of Graphic Arts _9312044 |
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_a.b10800554 _b26-06-20 _c27-10-15 |
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