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010 | _a 2003043612 | ||
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_aHF5657.4 _b.A29 2003 |
082 | 0 | 0 |
_a330.024658 _221 |
100 | 1 |
_aAdams, John, _d1955- _eauthor. _9250457 |
|
245 | 1 | 0 |
_aManagerial economics for decision making / _cJohn Adams and Linda Juleff. |
264 | 1 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2003. |
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300 |
_axiii, 343 pages : _billustrations ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPt. I. _tThe Macroeconomic Environment -- _gCh. 1. _tGlobalisation -- _gCh. 2. _tThe economic environment -- _gCh. 3. _tMeasuring economic performance -- _gPt. II. _tThe Theory of the Firm and Competitive Strategy -- _gCh. 4. _tBusiness objectives -- _gCh. 5. _tDemand estimation and forecasting -- _gCh. 6. _tProduction and cost estimation -- _gCh. 7. _tPricing in theory and practice -- _gCh. 8. _tNon-price competition -- _gCh. 9. _tManagerial decisions and the firm's competitive strategy -- _gPt. III. _tInvestment Decisions -- _gCh. 10. _tInvestment appraisal -- _gCh. 11. _tInvestment appraisal under risk and uncertainty -- _gCh. 12. _tPublic sector decisions -- _gApp. _tDiscount tables and the normal distribution table. |
520 | 1 | _a"Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimises the use of maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aManagerial accounting. _9320360 |
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650 | 0 |
_aDecision making. _9349814 |
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650 | 0 |
_aManagerial economics _9320361 |
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700 | 1 |
_aJuleff, Linda, _eauthor. _9272116 |
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856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/bios/hol052/2003043612.html |
907 |
_a.b1078732x _b10-06-19 _c27-10-15 |
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