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010 _a 2003043612
011 _aBIB MATCHES WORLDCAT
020 _a0333961110
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020 _a9780333961117
_qpbk.
035 _a(OCoLC)51752200
040 _aDLC
_beng
_erda
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_dBAKER
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_dBTCTA
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_dOCLCQ
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042 _apcc
050 0 0 _aHF5657.4
_b.A29 2003
082 0 0 _a330.024658
_221
100 1 _aAdams, John,
_d1955-
_eauthor.
_9250457
245 1 0 _aManagerial economics for decision making /
_cJohn Adams and Linda Juleff.
264 1 _aHoundmills, Basingstoke, Hampshire ;
_aNew York :
_bPalgrave Macmillan,
_c2003.
300 _axiii, 343 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPt. I.
_tThe Macroeconomic Environment --
_gCh. 1.
_tGlobalisation --
_gCh. 2.
_tThe economic environment --
_gCh. 3.
_tMeasuring economic performance --
_gPt. II.
_tThe Theory of the Firm and Competitive Strategy --
_gCh. 4.
_tBusiness objectives --
_gCh. 5.
_tDemand estimation and forecasting --
_gCh. 6.
_tProduction and cost estimation --
_gCh. 7.
_tPricing in theory and practice --
_gCh. 8.
_tNon-price competition --
_gCh. 9.
_tManagerial decisions and the firm's competitive strategy --
_gPt. III.
_tInvestment Decisions --
_gCh. 10.
_tInvestment appraisal --
_gCh. 11.
_tInvestment appraisal under risk and uncertainty --
_gCh. 12.
_tPublic sector decisions --
_gApp.
_tDiscount tables and the normal distribution table.
520 1 _a"Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimises the use of maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aManagerial accounting.
_9320360
650 0 _aDecision making.
_9349814
650 0 _aManagerial economics
_9320361
700 1 _aJuleff, Linda,
_eauthor.
_9272116
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/bios/hol052/2003043612.html
907 _a.b1078732x
_b10-06-19
_c27-10-15
942 _cB
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