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| 005 | 20230825152201.0 | ||
| 008 | 020718s2003 nyua 001 0 eng d | ||
| 010 | _a 2002011493 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0071363661 _qhardcover |
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| 020 |
_a9780071363662 _qhardcover |
||
| 035 | _a(ATU)b1077872x | ||
| 035 | _a(DLC) 2002011493 | ||
| 035 | _a(OCoLC)50228464 | ||
| 040 |
_aDLC _beng _erda _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.H8423 2003 |
| 082 | 0 | 0 |
_a658.84 _221 |
| 100 | 1 |
_aHughes, Arthur Middleton, _eauthor. _9238495 |
|
| 245 | 1 | 4 |
_aThe customer loyalty solution : _bwhat works (and what doesn't) in customer loyalty programs / _cArthur Middleton Hughes. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2003. |
|
| 300 |
_axix, 364 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | 0 |
_tIntroduction to Database Marketing -- _gCh. 1. _tHow Database Marketing Works -- _gCh. 2. _tThe Mirage of CRM -- _gCh. 3. _tSelling on the Web -- _gCh. 4. _tComputing Lifetime Value -- _gCh. 5. _tThe Value of a Name -- _gCh. 6. _tThe Power of Communications -- _gCh. 7. _tCustomer Response -- _gCh. 8. _tMarketing to Customer Segments -- _gCh. 9. _tHelping Business Customers to Become Profitable -- _gCh. 10. _tCustomer Management -- _gCh. 11. _tLetting them Come Behind the Counter -- _gCh. 12. _tCan Database Marketing Work for Catalogers? -- _gCh. 13. _tFinding Loyal Customers -- _gCh. 14. _tProfile Marketing -- _gCh. 15. _tA Farewell to the Reader -- _gApp. _tHow to Keep Up with Database Marketing. |
| 520 | 1 | _a"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers."--BOOK JACKET. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aDatabase marketing _9327468 |
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| 650 | 0 |
_aCustomer loyalty programs _9328842 |
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| 907 |
_a.b1077872x _b03-10-17 _c27-10-15 |
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| 998 |
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