000			02920pam a22004334i 4500
005			20221101182734.0
008			021101s2003 nju b 001 0 eng d
010			_a 2002153132
011			_aBIB MATCHES WORLDCAT
020			_a0471369209 _qcloth (alk. paper)
020			_a9780471369202 _qcloth (alk. paper)
035			_a(ATU)b10778263
035			_a(DLC) 2002153132
035			_a(OCoLC)50959028
040			_aDLC _beng _erda _dATU
042			_apcc
043			_an-us---
050	0	0	_aHF5415.33.U6 _bQ56 2003
082	0	0	_a658.834082 _221
100	1		_aQuinlan, Mary Lou, _eauthor. _91045376
245	1	0	_aJust ask a woman : _bcracking the code of what women want and how they buy / _cMary Lou Quinlan.
264		1	_aHoboken, N.J. : _bJ. Wiley & Sons, _c[2003]
264		4	_c©2003
300			_axi, 260 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 249-252) and index.
505	0		_aA checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort.
520	1		_a"In Just Ask a Woman, top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level. Just Ask a Woman will tell you why." "In Just Ask a Woman, marketers, brand managers, and advertisers - and anyone selling to women - will find actionable answers to difficult questions and real-world strategies that work - from a woman who has walked in a marketer's shoes." "Throughout this book, you'll read the stories of women consumers in their own words. Then Quinlan translates those opinions and concerns into ideas marketers can use. You'll also read the stories of nineteen CEOs and marketing executives, many of them arguably among the most successful marketers today. They share their struggles and the lessons they learned that led to marketplace success with women."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aWomen consumers _zUnited States _9588281
650		0	_aMarketing _zUnited States _9371982
650		0	_aWomen _zUnited States _xAttitudes _9659766
907			_a.b10778263 _b20-03-18 _c27-10-15
942			_cB
945			_a658.834082 QUI _g1 _iA310186B _j0 _lcmain _o- _p$50.00 _q- _r- _s- _t0 _u17 _v0 _w0 _x0 _y.i11912170 _z29-10-15
998			_a(2)b _a(2)c _b20-03-18 _cm _da _feng _gnju _h0
999			_c1142616 _d1142616