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008 | 020709s2003 nyua b 001 0 eng d | ||
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035 | _a(DLC) 2002010686 | ||
035 | _a(OCoLC)50164527 | ||
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_aDLC _beng _erda _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5823 _b.F9826 2003 |
082 | 0 | 0 | _a659.1042 |
100 | 1 |
_aFrith, Katherine Toland, _eauthor. _91032852 |
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245 | 1 | 0 |
_aAdvertising and societies : _bglobal issues / _cKatherine T. Frith, Barbara Mueller. |
264 | 1 |
_aNew York : _bP. Lang, _c[2003] |
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264 | 4 | _c©2003 | |
300 |
_a305 pages : _billustrations ; _c23 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 |
_aDigital formations, _x1526-3169 ; _vvol. 14 |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gCh. 1. _tInternational Advertising and Globalization -- _gCh. 2. _tThe Globalization Scenario -- _gCh. 3. _tAdvertising and Culture -- _gCh. 4. _tAdvertising's Economic, Political, and Media Environments -- _gCh. 5. _tAdvertising and Regulatory Systems -- _gCh. 6. _tGlobal Consumer Issues -- _gCh. 7. _tAdvertising and Representations of "The Other" -- _gCh. 8. _tChildren as Consumers: The Purchasing Power of the Children's Market -- _gCh. 9. _tAdvertising of Controversial Products -- _gCh. 10. _tAdvertising and Gender Representation -- _gCh. 11. _tThe Commercialization of Societies -- _gCh. 12. _tThe End of Reality. |
520 | 1 | _a"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising. _9313421 |
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650 | 0 |
_aAdvertising _xSocial aspects _9313435 |
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650 | 0 |
_aIntercultural communication. _9319450 |
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700 | 1 |
_aMueller, Barbara, _d1958- _eauthor. _9411910 |
|
830 | 0 |
_aDigital formations ; _vvol. 14. _91045369 |
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