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035 _a(DLC) 2002010686
035 _a(OCoLC)50164527
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_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5823
_b.F9826 2003
082 0 0 _a659.1042
100 1 _aFrith, Katherine Toland,
_eauthor.
_91032852
245 1 0 _aAdvertising and societies :
_bglobal issues /
_cKatherine T. Frith, Barbara Mueller.
264 1 _aNew York :
_bP. Lang,
_c[2003]
264 4 _c©2003
300 _a305 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aDigital formations,
_x1526-3169 ;
_vvol. 14
504 _aIncludes bibliographical references and index.
505 0 0 _gCh. 1.
_tInternational Advertising and Globalization --
_gCh. 2.
_tThe Globalization Scenario --
_gCh. 3.
_tAdvertising and Culture --
_gCh. 4.
_tAdvertising's Economic, Political, and Media Environments --
_gCh. 5.
_tAdvertising and Regulatory Systems --
_gCh. 6.
_tGlobal Consumer Issues --
_gCh. 7.
_tAdvertising and Representations of "The Other" --
_gCh. 8.
_tChildren as Consumers: The Purchasing Power of the Children's Market --
_gCh. 9.
_tAdvertising of Controversial Products --
_gCh. 10.
_tAdvertising and Gender Representation --
_gCh. 11.
_tThe Commercialization of Societies --
_gCh. 12.
_tThe End of Reality.
520 1 _a"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising.
_9313421
650 0 _aAdvertising
_xSocial aspects
_9313435
650 0 _aIntercultural communication.
_9319450
700 1 _aMueller, Barbara,
_d1958-
_eauthor.
_9411910
830 0 _aDigital formations ;
_vvol. 14.
_91045369
907 _a.b10778056
_b03-10-17
_c27-10-15
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