| 000 | 01113cam a22002898a 4500 | ||
|---|---|---|---|
| 005 | 20221109185225.0 | ||
| 008 | 021210s2003 enk 000 0 eng | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 015 | _aGBA3-Z6815 | ||
| 016 | 7 |
_a0749439270 _2Uk |
|
| 020 |
_a0749439270 : _c£18.99 |
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| 035 | _a(ATU)b10776746 | ||
| 035 | _a(OCoLC)51519798 | ||
| 040 | _aBNB | ||
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aHaig, Matt _91045320 |
|
| 245 | 1 | 0 |
_aBrand failures : _bthe truth about the 100 biggest branding mistakes of all time / _cMatt Haig. |
| 263 | _a200304 | ||
| 264 | 1 |
_aLondon : _bKogan Page, _c2003. |
|
| 300 |
_a256 p. ; _c24cm. |
||
| 505 | 0 | _aClassic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands. | |
| 650 | 0 |
_aProduct management _9322791 |
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| 907 |
_a.b10776746 _b03-10-17 _c27-10-15 |
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_a658.827 HAI _g1 _iA419157B _j0 _lcmain _o- _p$51.41 _q- _r- _s- _t0 _u21 _v2 _w0 _x1 _y.i11910446 _z29-10-15 |
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| 998 |
_a(2)b _a(2)c _b06-04-16 _cm _da _feng _genk _h0 |
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| 999 |
_c1142509 _d1142509 |
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