000 03311cam a22004694i 4500
003 OCoLC
005 20221101181933.0
008 981125s1999 nyu 001 0 eng d
010 _a 98050352
011 _aBIB MATCHES WORLDCAT
011 _aPHYSICAL source
020 _a0684856360
020 _a9780684856360
035 _a(ATU)b10750460
035 _a(OCoLC)40460008
040 _aDLC
_beng
_erda
_cDLC
_dCIT
_dLVB
_dBAKER
_dNLGGC
_dYDXCP
_dOCLCQ
_dBTCTA
_dBTN
_dIG#
_dZWZ
_dTULIB
_dBDX
_dOCLCF
_dOCLCO
_dIGA
_dCNGUL
_dI8M
_dATU
042 _apcc
050 0 0 _aHF5415.55
_b.G63 1999
082 0 _a659.113
082 0 0 _a658.8
_221
100 1 _aGodin, Seth,
_eauthor.
_91044588
245 1 0 _aPermission marketing :
_bturning strangers into friends, and friends into customers /
_cSeth Godin.
264 1 _aNew York :
_bSimon & Schuster,
_c[1999]
264 4 _c©1999
300 _a255 pages ;
_c20 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 0 _tForeword --
_tIntroduction --
_g1.
_tThe Marketing Crisis That Money Won't Solve --
_g2.
_tPermission Marketing - The Way to Make Advertising Work Again --
_g3.
_tThe Evolution of Mass Advertising --
_g4.
_tGetting Started - Focus on Share of Customer, Not Market Share --
_g5.
_tHow Frequency Builds Trust and Permission Facilities Frequency --
_g6.
_tThe Five Levels of Permission --
_g7.
_tWorking with Permission as a Commodity --
_g8.
_tEverything You Know About Marketing on the Web Is Wrong! --
_g9.
_tPermission Marketing in the Context of the Web --
_g10.
_tCase Studies --
_g11.
_tHow to Evaluate a Permission Marketing Program --
_g12.
_tThe Permission FAQ --
_tAcknowledgments --
_tIndex.
520 1 _a"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--Jacket.
588 _aMachine converted from AACR2 source record.
650 0 _aRelationship marketing
_9328586
650 0 _aAdvertising campaigns
_9313450
776 1 8 _w(OCoLC)966057264
856 4 1 _3Sample text
_uhttp://catdir.loc.gov/catdir/samples/simon031/98050352.html
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/bios/simon051/98050352.html
907 _a.b10750460
_b13-10-20
_c27-10-15
942 _cB
945 _a659.113 GOD
_g1
_iA269287B
_j0
_lcmain
_o-
_p$58.66
_q-
_r-
_s-
_t0
_u4
_v0
_w0
_x0
_y.i11847864
_z29-10-15
998 _a(5)b
_a(5)c
_b23-03-18
_cm
_da
_feng
_gnyu
_h0
999 _c1140860
_d1140860