000 | 03311cam a22004694i 4500 | ||
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003 | OCoLC | ||
005 | 20221101181933.0 | ||
008 | 981125s1999 nyu 001 0 eng d | ||
010 | _a 98050352 | ||
011 | _aBIB MATCHES WORLDCAT | ||
011 | _aPHYSICAL source | ||
020 | _a0684856360 | ||
020 | _a9780684856360 | ||
035 | _a(ATU)b10750460 | ||
035 | _a(OCoLC)40460008 | ||
040 |
_aDLC _beng _erda _cDLC _dCIT _dLVB _dBAKER _dNLGGC _dYDXCP _dOCLCQ _dBTCTA _dBTN _dIG# _dZWZ _dTULIB _dBDX _dOCLCF _dOCLCO _dIGA _dCNGUL _dI8M _dATU |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.55 _b.G63 1999 |
082 | 0 | _a659.113 | |
082 | 0 | 0 |
_a658.8 _221 |
100 | 1 |
_aGodin, Seth, _eauthor. _91044588 |
|
245 | 1 | 0 |
_aPermission marketing : _bturning strangers into friends, and friends into customers / _cSeth Godin. |
264 | 1 |
_aNew York : _bSimon & Schuster, _c[1999] |
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264 | 4 | _c©1999 | |
300 |
_a255 pages ; _c20 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aIncludes index. | ||
505 | 0 | 0 |
_tForeword -- _tIntroduction -- _g1. _tThe Marketing Crisis That Money Won't Solve -- _g2. _tPermission Marketing - The Way to Make Advertising Work Again -- _g3. _tThe Evolution of Mass Advertising -- _g4. _tGetting Started - Focus on Share of Customer, Not Market Share -- _g5. _tHow Frequency Builds Trust and Permission Facilities Frequency -- _g6. _tThe Five Levels of Permission -- _g7. _tWorking with Permission as a Commodity -- _g8. _tEverything You Know About Marketing on the Web Is Wrong! -- _g9. _tPermission Marketing in the Context of the Web -- _g10. _tCase Studies -- _g11. _tHow to Evaluate a Permission Marketing Program -- _g12. _tThe Permission FAQ -- _tAcknowledgments -- _tIndex. |
520 | 1 | _a"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--Jacket. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aRelationship marketing _9328586 |
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650 | 0 |
_aAdvertising campaigns _9313450 |
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776 | 1 | 8 | _w(OCoLC)966057264 |
856 | 4 | 1 |
_3Sample text _uhttp://catdir.loc.gov/catdir/samples/simon031/98050352.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/bios/simon051/98050352.html |
907 |
_a.b10750460 _b13-10-20 _c27-10-15 |
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