| 000 | 01452cam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20221101181657.0 | ||
| 008 | 990312s1998 ie af b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a1901657345 | ||
| 020 | _a9781901657340 | ||
| 035 | _a(ATU)b10743789 | ||
| 035 | _a(OCoLC)42005950 | ||
| 040 |
_aUKM _beng _erda _cUKM _dOCLCQ _dYDXCP _dW2U _dATU |
||
| 050 | 4 |
_aHF6161.B4 _bL87 1998 |
|
| 082 | 0 | 4 |
_a658.827 _221 |
| 100 | 1 |
_aLury, Giles, _eauthor. _91043996 |
|
| 245 | 1 | 0 |
_aBrandwatching : _blifting the lid on the phenomenon of branding / _cGiles Lury. |
| 264 | 1 |
_aDublin : _bBlackhall Pub, _c1998. |
|
| 300 |
_axiii, 157 pages, plates : _billustrations (some colour) ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aTrademarks _9325172 |
|
| 650 | 0 |
_aBrand name products _9314783 |
|
| 650 | 0 |
_aBrand name products _xManagement _9371221 |
|
| 650 | 0 |
_aBranding (Marketing) _9332183 |
|
| 907 |
_a.b10743789 _b11-07-17 _c27-10-15 |
||
| 942 | _cB | ||
| 945 |
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| 945 |
_a658.827 LUR _g1 _iA219485B _j0 _lcmain _o- _p$66.81 _q- _r- _s- _t0 _u25 _v0 _w0 _x1 _y.i11827786 _z29-10-15 |
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| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gie _h0 |
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| 999 |
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