000			01977cam a2200409 i 4500
005			20221101194040.0
008			930112s1993 ilua 001 0 eng d
011			_aMARC Score : 10650(20950) : OK
011			_aDirect Search Result
011			_aBIB MATCHES WORLDCAT
020			_a1557384568
020			_a9781557384560
035			_a(ATU)b10732652
035			_a(OCoLC)27242008
040			_aSVP _beng _erda _cSVP _dTXI _dNYP _dBTCTA _dZ5A _dYDXCP _dOCLCQ _dOCLCF _dATU
050		4	_aHF5415.5 _b.L97 1993
082	0	4	_a658.834 _220
100	1		_aLytle, John F., _eauthor. _91044142
245	1	0	_aWhat do your customers really want? : _bhere's a sure-fire way to find out / _cJohn F. Lytle.
264		1	_aChicago, Ill. : _bProbus Pub., _c[1993]
264		4	_c©1993
300			_axi, 238 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0	0	_tPreface -- _tAcknowledgment -- _gCh. 1. _tA Working Definition -- _gCh. 2. _tSatisfied Today, Dissatisfied Tomorrow -- _gCh. 3. _tThe Voice of the Customer -- _gCh. 4. _tDelivery -- _gCh. 5. _tPricing -- _gCh. 6. _tProduct Quality -- _gCh. 7. _tEmergencies -- _gCh. 8. _tResearch and Development -- _gCh. 9. _tImage -- _gCh. 10. _tCustomer Service -- _gCh. 11. _tTwo Cautionary Notes -- _gCh. 12. _tSelling Your Organization on a Superior Need Strategy -- _gCh. 13. _tSuperior Questions, Superior Needs -- _gCh. 14. _tBeyond the Superior Need -- _tIndex.
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer satisfaction _9315998
650		0	_aCustomer services _9316411
650		0	_aConsumers _xResearch _9316001
650		0	_aMarketing research. _9338698
907			_a.b10732652 _b06-09-21 _c27-10-15
942			_cB
945			_a658.834 LYT _g1 _iA150154B _j0 _lcmain _o- _p$16.89 _q- _r- _s- _t0 _u12 _v5 _w1 _x0 _y.i11802844 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gilu _h0
999			_c1139825 _d1139825