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020 _a1841160725
020 _a9781841160726
035 _a(ATU)b1072977x
035 _a(OCoLC)47697476
040 _aNYP
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050 1 4 _aHF5813.G7
_bA381 2000
082 0 4 _a659.111
245 0 0 _aAdvertising works 11 :
_bcases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 /
_cedited and introduced by Tim Broadbent.
246 3 _aAdvertising works eleven
264 1 _aHenley-on-Thames, Oxfordshire :
_bWARC, World Advertising Research Center,
_c2000.
300 _axxviii, 641 pages :
_billustrations ;
_c26 cm +
_e1 computer disc (12 cm)
336 _atext
_btxt
_2rdacontent
336 _acomputer dataset
_bcod
_2rdacontent
_3Accompanying material
337 _aunmediated
_bn
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337 _acomputer
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_2rdamedia
_3Accompanying material
338 _avolume
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338 _acomputer disc
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_2rdacarrier
_3Accompanying material
500 _a"The shortlist the IPA Advertising Effectiveness Awards 2000"--Disc label.
500 _aAccompanied by: 1 computer disc (CD-ROM)
504 _aIncludes bibliographical references and index.
505 0 _aCD-ROM titled: The shortlist of the IPA Advertising Effectiveness Awards.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_zGreat Britain
_vCase studies
_9592135
650 0 _aAdvertising
_vCase studies
_9600606
700 1 _aBroadbent, Tim,
_eeditor,
_ewriter of supplementary textual content.
_91044067
710 2 _aInstitute of Practitioners in Advertising.
_9230025
907 _a.b1072977x
_b06-09-21
_c27-10-15
942 _cB
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