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| 008 | 010717s2001 xna b 001 0 eng d | ||
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_aAU@ _beng _erda _cAU@ _dATU |
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_a658.83 _221 |
| 100 | 1 |
_aMalhotra, Naresh K., _eauthor. _91034657 |
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| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra [and others]. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aFrenchs Forest, N.S.W. : _bPearson Education, _c2001. |
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| 300 |
_axxiv, 824 pages ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPrevious ed.: Prentice Hall, 1998. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
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_aMarketing research _9338698 |
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_aMarketing research _xMethodology _9372177 |
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