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008 960820s1997 nyua b 001 0 eng d
010 _a 96042465
020 _a0791434354
_qalk. paper
020 _a9780791434352
_qalk. paper
020 _a0791434362
020 _a9780791434369
035 _a(OCoLC)35559152
040 _aDLC
_beng
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050 0 0 _aBF241
_b.B29 1997
082 0 _a302.2
082 0 0 _a302.2
_220
100 1 _aBarry, Ann Marie,
_eauthor.
_91043472
245 1 0 _aVisual intelligence :
_bperception, image, and manipulation in visual communication /
_cAnn Marie Seward Barry.
264 1 _aAlbany :
_bState University of New York Press,
_c[1997]
300 _aviii, 425 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gI.
_tPerceiving images.
_g1.
_tPerception and visual "common sense" ;
_g2.
_tThe nature and power of images --
_gII.
_tMediated images.
_g3.
_tThe language of images ;
_g4.
_tVideo's moving images ;
_g5.
_tFilm logic and rhetoric --
_gPart III.
_tControversial images.
_g6.
_tAdvertising images: seduction, shock, and the unwary ;
_g7.
_tPolitical images: public relations, advertising, and propaganda ;
_g8.
_tMedia images and violence --
_tConclusion.
520 _aToday, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
650 0 _aVisual perception.
_9325612
650 0 _aVisual communication
_9325607
650 0 _aImage processing
_9319109
650 0 _aHuman information processing
_9318993
650 2 _aVisual Perception.
_9358489
650 2 _aImage Processing, Computer-Assisted
_9362807
776 1 8 _w(OCoLC)1166958059
_w(OCoLC)1201960492
907 _a.b10709563
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