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005 | 20221101193424.0 | ||
008 | 980519s1998 nyua 001 0 eng d | ||
010 | _a 98021892 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0887309372 | ||
020 | _a9780887309373 | ||
035 | _a(ATU)b1070811x | ||
035 | _a(OCoLC)39182331 | ||
040 |
_aLC _beng _erda _cLC _dLC _dNJB _dATU |
||
050 | 0 | 0 |
_aHD69.B7 _bR537 1998 |
082 | 0 | _a658.827 | |
100 | 1 |
_aRies, Al, _eauthor. _91043258 |
|
245 | 1 | 4 |
_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries. |
246 | 3 | _aTwenty two immutable laws of branding | |
246 | 3 | _aTwenty-two immutable laws of branding | |
250 | _aFirst edition. | ||
264 | 1 |
_aNew York : _bHarperBusiness, _c[1998] |
|
264 | 4 | _c©1998 | |
300 |
_aviii, 181 pages : _billustrations ; _c22 cm |
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336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aIncludes index. | ||
505 | 0 | 0 |
_tIntroduction -- _g1. _tThe Law of Expansion -- _g2. _tThe Law of Contraction -- _g3. _tThe Law of Publicity -- _g4. _tThe Law of Advertising -- _g5. _tThe Law of the Word -- _g6. _tThe Law of Credentials -- _g7. _tThe Law of Quality -- _g8. _tThe Law of the Category -- _g9. _tThe Law of the Name -- _g10. _tThe Law of Extensions -- _g11. _tThe Law of Fellowship -- _g12. _tThe Law of the Generic -- _g13. _tThe Law of the Company -- _g14. _tThe Law of Subbrands -- _g15. _tThe Law of Siblings -- _g16. _tThe Law of Shape -- _g17. _tThe Law of Color -- _g18. _tThe Law of Borders -- _g19. _tThe Law of Consistency -- _g20. _tThe Law of Change -- _g21. _tThe Law of Mortality -- _g22. _tThe Law of Singularity -- _tIndex. |
521 | _a386514 : David Bibby. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _xManagement _9371221 |
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700 | 1 |
_aRies, Laura, _eauthor. _91043426 |
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