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008 980519s1998 nyua 001 0 eng d
010 _a 98021892
011 _aBIB MATCHES WORLDCAT
020 _a0887309372
020 _a9780887309373
035 _a(ATU)b1070811x
035 _a(OCoLC)39182331
040 _aLC
_beng
_erda
_cLC
_dLC
_dNJB
_dATU
050 0 0 _aHD69.B7
_bR537 1998
082 0 _a658.827
100 1 _aRies, Al,
_eauthor.
_91043258
245 1 4 _aThe 22 immutable laws of branding :
_bhow to build a product or service into a world-class brand /
_cAl Ries and Laura Ries.
246 3 _aTwenty two immutable laws of branding
246 3 _aTwenty-two immutable laws of branding
250 _aFirst edition.
264 1 _aNew York :
_bHarperBusiness,
_c[1998]
264 4 _c©1998
300 _aviii, 181 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 0 _tIntroduction --
_g1.
_tThe Law of Expansion --
_g2.
_tThe Law of Contraction --
_g3.
_tThe Law of Publicity --
_g4.
_tThe Law of Advertising --
_g5.
_tThe Law of the Word --
_g6.
_tThe Law of Credentials --
_g7.
_tThe Law of Quality --
_g8.
_tThe Law of the Category --
_g9.
_tThe Law of the Name --
_g10.
_tThe Law of Extensions --
_g11.
_tThe Law of Fellowship --
_g12.
_tThe Law of the Generic --
_g13.
_tThe Law of the Company --
_g14.
_tThe Law of Subbrands --
_g15.
_tThe Law of Siblings --
_g16.
_tThe Law of Shape --
_g17.
_tThe Law of Color --
_g18.
_tThe Law of Borders --
_g19.
_tThe Law of Consistency --
_g20.
_tThe Law of Change --
_g21.
_tThe Law of Mortality --
_g22.
_tThe Law of Singularity --
_tIndex.
521 _a386514 : David Bibby.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_xManagement
_9371221
700 1 _aRies, Laura,
_eauthor.
_91043426
907 _a.b1070811x
_b11-07-17
_c27-10-15
942 _cB
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