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008			970725s1998 caua b 001 0 eng d
010			_a 97033746
011			_aBIB MATCHES WORLDCAT
020			_a0761908226 _qpbk. (acid-free paper)
020			_a9780761908227 _qpbk. (acid-free paper)
020			_a0761908234 _qcloth (acid-free paper)
020			_a9780761908234 _qcloth (acid-free paper)
035			_a(ATU)b1066953x
035			_a(OCoLC)958641241
040			_aDLC _beng _erda _dATU
050	0	0	_aHF5415.2. _bM393 1998
082	0		_a658.818
100	1		_aMentzer, John T., _eauthor. _91042409
245	1	0	_aSales forecasting management : _bunderstanding the techniques, systems, and management of the sales forecasting process / _cJohn T. Mentzer & Carol C. Bienstock.
264		1	_aThousand Oaks : _bSage Publications, _c[1998]
264		4	_c©1998
300			_axiv, 274 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tPreface -- _gCh. 1. _tManaging the Sales Forecasting Process -- _gCh. 2. _tSales Forecasting Performance Measurement -- _gCh. 3. _tTime-Series Forecasting Techniques -- _gCh. 4. _tRegression Analysis -- _gCh. 5. _tQualitative Sales Forecasting -- _gCh. 6. _tSales Forecasting Systems -- _gCh. 7. _tBenchmarking Studies: The Surveys -- _gCh. 8. _tBenchmarking Studies: In-Depth Analysis -- _gCh. 9. _tMulticaster Book Version -- _gCh. 10. _tManaging the Sales Forecasting Function -- _tIndex -- _tAbout the Authors.
538			_aSystem requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.
588			_aMachine converted from AACR2 source record.
650		0	_aSales forecasting _xManagement _9706035
650		0	_aMarketing research _xManagement _9706043
700	1		_aBienstock, Carol C., _eauthor. _91042410
907			_a.b1066953x _b03-10-17 _c27-10-15
942			_cB
945			_a658.818 MEN _g1 _iA246029B _j0 _lcmain _o- _p$70.88 _q- _r- _s- _t0 _u11 _v0 _w0 _x0 _y.i11597690 _z28-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gcau _h0
999			_c1136170 _d1136170