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010 _a 97009235
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_qpbk. (alk. paper)
020 _a9780252066597
_qpbk. (alk. paper)
035 _a(ATU)b1065835x
035 _a(OCoLC)36446945
040 _aDLC
_beng
_erda
_cDLC
_dOCLCQ
_dBAKER
_dNLGGC
_dBTCTA
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_dATU
043 _an-us---
050 0 0 _aHF5813.U6
_bF66 1997
082 0 0 _a659.10973
_221
100 1 _aFox, Stephen R.,
_eauthor.
_9271662
245 1 4 _aThe mirror makers :
_ba history of American advertising and its creators /
_cStephen Fox.
250 _aIllini books edition.
264 1 _aUrbana :
_bUniversity of Illinois Press,
_c1997.
300 _axxvii, 383 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 338-372) and index.
505 0 0 _tIntroduction to the 1997 Edition --
_tPreface to the 1984 Edition --
_tAcknowledgments --
_tGlossary of Abbreviations --
_g1.
_tAdvertising Prehistory: The Nineteenth Century --
_g2.
_tThe Age of Lasker --
_g3.
_tHigh Tide and Green Grass: The Twenties --
_g4.
_tDepression and Reform --
_g5.
_tThe Second Boom --
_g6.
_tThe Creative Revolution --
_g7.
_tReal Reform: New Images in the Mirror --
_g8.
_tThe 1970s: The Cycle Never Stops --
_gAppendix.
_tThe Ten Largest Agencies in U.S. Billings, 1945-1995 --
_tManuscript Collections --
_tAbbreviations of Sources --
_tChapter Notes --
_tIndex.
534 _pReprint. Originally published:
_cNew York : Morrow, 1984.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_zUnited States
_xHistory
_9372706
907 _a.b1065835x
_b17-08-17
_c27-10-15
998 _ab
_ac
_b06-04-16
_cm
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_gilu
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