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035			_a(OCoLC)43930054
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042			_apcc
050	0	0	_aHF5415.32 _b.W47 2000
082	0	0	_a658.8342 _221
245	0	4	_aThe why of consumption : _bcontemporary perspectives on consumer motives, goals and desires / _cedited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2000.
300			_axx, 330 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aRoutledge studies in interpretive marketing research
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook.
520			_a"What is the nature of motives, goals and desires that prompt consumption behaviors? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? Hoe do consumers think and feel about their strivings and cravings and how do they translate these pursuits into actions? And what explanations might we offer for differences in consumer motives and goals across individuals and different contexts? Such questions are very relevant if we are to understand consumer behavior. This book provides many provocative answers."--Publisher description.
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior. _9345411
700	1		_aRatneshwar, S., _eeditor. _9243078
700	1		_aMick, David Glen, _eeditor. _91041412
700	1		_aHuffman, Cynthia, _eeditor. _91041413
830		0	_aRoutledge studies in interpretive marketing research. _91041414
907			_a.b10629579 _b26-03-18 _c27-10-15
942			_cB
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998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h4
999			_c1133966 _d1133966