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008 920101s1992 nyua b 001 0 eng d
010 _a 91019293
011 _aBIB MATCHES WORLDCAT
020 _a0195072987
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020 _a9780195072983
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020 _a0195072995
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020 _a9780195072990
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035 _a(ATU)b10558809
035 _a(OCoLC)23766474
040 _aDLC
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043 _an-us---
050 0 0 _aJK524
_b.J36 1992
082 0 0 _a324.70973
_220
100 1 _aJamieson, Kathleen Hall,
_eauthor.
_91023942
245 1 0 _aPackaging the presidency :
_ba history and criticism of presidential campaign advertising /
_cKathleen Hall Jamieson.
250 _aSecond edition.
264 1 _aNew York :
_bOxford University Press,
_c1992.
300 _axxiii, 546 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 512-535) and index.
505 0 0 _tIntroduction --
_gCh. 1.
_tBroadsides to Broadcasts --
_gCh. 2.
_t1952: The Election of a Popular Hero --
_gCh. 3.
_t1956: The Reelection of a Popular Hero --
_gCh. 4.
_t1960: Competence, Catholicity, and the Candidates --
_gCh. 5.
_t1964: Goldwater vs. Goldwater --
_gCh. 6.
_t1968: The Competing Pasts of Nixon and Humphrey --
_gCh. 7.
_t1972: The President vs. The Prophet --
_gCh. 8.
_t1976: Integrity, Incumbency, and the Impact of Watergate --
_gCh. 9.
_t1980: "I'm Qualified to Be President and You're Not" --
_gCh. 10.
_t1984: Presidential Prerogatives; Presidential Preemptions --
_gCh. 11.
_t1988: The Pit and the Paradise --
_gCh. 12.
_t1992: Taxes and Trust --
_tConclusion --
_tNotes --
_tBibliography --
_tIndex.
520 _aTraces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising, Political
_zUnited States
_9593126
651 0 _aUnited States
_xPolitics and government
_y1945-1989
_9500273
651 0 _aUnited States
_xPolitics and government.
_9352638
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy0725/91019293-b.html
907 _a.b10558809
_b10-06-19
_c27-10-15
942 _cB
945 _a324.70973 JAM
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