000			03003cam a2200421 i 4500
005			20221101185434.0
008			980310s1996 cau b 001 0 eng d
010			_a 95035569
011			_aBIB MATCHES WORLDCAT
020			_a0803953798 _qc (alk. paper)
020			_a9780803953796 _qc (alk. paper)
020			_a0803953801 _qp (alk. paper)
020			_a9780803953802 _qp (alk. paper)
035			_a(ATU)b10541160
035			_a(OCoLC)32970407
040			_aDLC _beng _erda _cDLC _dUKM _dBAKER _dNLGGC _dUKV3G _dBTCTA _dYDXCP _dLVB _dGEBAY _dEXW _dZWZ _dATU
043			_an-us---
050	0	0	_aHF5813.U6 _bM327 1996
082	0	0	_a659.1042 _220
100	1		_aMcAllister, Matthew P., _eauthor. _91037842
245	1	4	_aThe commercialization of American culture : _bnew advertising, control, and democracy / _cby Matthew P. McAllister.
264		1	_aThousand Oaks : _bSage Publications, _c[1996]
264		4	_c©1996
300			_axii, 296 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 260-274) and index.
505	0	0	_tAcknowledgments -- _tIntroduction -- _g1. _tThe Changing Nature of Advertising and Control -- _g2. _tAdvertising's External and Internal Control: Social Implications -- _g3. _tPlace-Based Advertising: Control Through Location -- _g4. _tControlling Viewer Behavior: Creating the Zapless Ad -- _g5. _tCross Promotion: Control Through Cooperation -- _g6. _tSponsorship: Control Behind a Philanthropic Facade -- _g7. _tCommercials, Control and the Computer Revolution -- _g8. _tConclusion -- _tReferences -- _tIndex -- _tAbout the Author.
520			_a"Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public.""--Publisher description.
588			_aMachine converted from AACR2 source record.
650		0	_aMass media _xSocial aspects _zUnited States _9372308
650		0	_aAdvertising _zUnited States _xHistory _y20th century.
907			_a.b10541160 _b26-03-18 _c27-10-15
942			_cB
945			_a659.1042 MAC _g1 _iA148709B _j0 _lcmain _o- _p$79.93 _q- _r- _s- _t0 _u8 _v0 _w0 _x0 _y.i11226286 _z28-10-15
998			_ab _ac _b20-03-18 _cm _da _feng _gcau _h4
999			_c1129121 _d1129121