000 | 03294cam a22004334i 4500 | ||
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005 | 20221101183406.0 | ||
008 | 020312s2003 njua b 001 0 eng d | ||
010 | _a 2002023530 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0805841180 _qpbk. (alk. paper) |
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020 |
_a9780805841183 _qpbk. (alk. paper) |
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020 |
_a0805841172 _qcloth (alk. paper) |
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020 |
_a9780805841176 _qcloth (alk. paper) |
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035 | _a(ATU)b10448007 | ||
035 | _a(DLC) 2002023530 | ||
035 | _a(OCoLC)49332276 | ||
040 |
_aDLC _beng _erda _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5827.85. _bS494 2003 |
082 | 0 | _a306.7 | |
245 | 0 | 0 |
_aSex in advertising : _bperspectives on the erotic appeal / _cedited by Tom Reichert, Jacqueline Lambiase. |
264 | 1 |
_aMahwah, New Jersey : _bLawrence Erlbaum Associates, _c2003. |
|
300 |
_axii, 294 pages : _billustrations ; _c24 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aLEA's communication series | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_g1. _tOne Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / _rTom Reichert and Jacqueline J. Lambiase -- _g2. _tWhat Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / _rTom Reichert -- _g3. _tHistorical and Psychological Perspectives of the Erotic Appeal in Advertising / _rJuliann Sivulka -- _g4. _tDark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / _rJonathan E. Schroeder and Janet L. Borgerson -- _g5. _tNudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / _rMichael S. LaTour and Tony L. Henthorne -- _g6. _tThe Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / _rAnnie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai -- _g7. _tSex(haustion) Sells: Marketing in a Saturated Mediascape / _rCollin Gifford Brooke -- _g8. _tToward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / _rStephen J. Gould -- _g9. _tAdvertising and Disconnection / _rJean Kilbourne -- _g10. _tAdcult and Gender / _rJames B. Twitchell -- _g11. _tSubliminal Sexuality: The Fountainhead for America's Obsession / _rWilson Bryan Key -- _g12. _tMasculinism(s) and the Male Image: What Does It Mean To Be a Man? / _rBarbara B. Stern -- _g13. _tMedia at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / _rGary R. Hicks -- _g14. _tSex - Online and in Internet Advertising / _rJacqueline J. Lambiase -- _g15. _tFuture Questions and Challenges: Advertising Research in the Midst of Sex Noise / _rJacqueline Lambiase and Tom Reichert. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aSex in advertising _9323906 |
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700 | 1 |
_aReichert, Tom, _eeditor. _91033033 |
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700 | 1 |
_aLambiase, Jacqueline, _eeditor. _91033034 |
|
830 | 0 |
_aLEA's communication series _9291609 |
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907 |
_a.b10448007 _b03-10-17 _c27-10-15 |
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