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008 020312s2003 njua b 001 0 eng d
010 _a 2002023530
011 _aBIB MATCHES WORLDCAT
020 _a0805841180
_qpbk. (alk. paper)
020 _a9780805841183
_qpbk. (alk. paper)
020 _a0805841172
_qcloth (alk. paper)
020 _a9780805841176
_qcloth (alk. paper)
035 _a(ATU)b10448007
035 _a(DLC) 2002023530
035 _a(OCoLC)49332276
040 _aDLC
_beng
_erda
_dATU
042 _apcc
050 0 0 _aHF5827.85.
_bS494 2003
082 0 _a306.7
245 0 0 _aSex in advertising :
_bperspectives on the erotic appeal /
_cedited by Tom Reichert, Jacqueline Lambiase.
264 1 _aMahwah, New Jersey :
_bLawrence Erlbaum Associates,
_c2003.
300 _axii, 294 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aLEA's communication series
504 _aIncludes bibliographical references and index.
505 0 0 _g1.
_tOne Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising /
_rTom Reichert and Jacqueline J. Lambiase --
_g2.
_tWhat Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research /
_rTom Reichert --
_g3.
_tHistorical and Psychological Perspectives of the Erotic Appeal in Advertising /
_rJuliann Sivulka --
_g4.
_tDark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising /
_rJonathan E. Schroeder and Janet L. Borgerson --
_g5.
_tNudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response /
_rMichael S. LaTour and Tony L. Henthorne --
_g6.
_tThe Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising /
_rAnnie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai --
_g7.
_tSex(haustion) Sells: Marketing in a Saturated Mediascape /
_rCollin Gifford Brooke --
_g8.
_tToward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle /
_rStephen J. Gould --
_g9.
_tAdvertising and Disconnection /
_rJean Kilbourne --
_g10.
_tAdcult and Gender /
_rJames B. Twitchell --
_g11.
_tSubliminal Sexuality: The Fountainhead for America's Obsession /
_rWilson Bryan Key --
_g12.
_tMasculinism(s) and the Male Image: What Does It Mean To Be a Man? /
_rBarbara B. Stern --
_g13.
_tMedia at the Margins: Homoerotic Appeals to the Gay and Lesbian Community /
_rGary R. Hicks --
_g14.
_tSex - Online and in Internet Advertising /
_rJacqueline J. Lambiase --
_g15.
_tFuture Questions and Challenges: Advertising Research in the Midst of Sex Noise /
_rJacqueline Lambiase and Tom Reichert.
588 _aMachine converted from AACR2 source record.
650 0 _aSex in advertising
_9323906
700 1 _aReichert, Tom,
_eeditor.
_91033033
700 1 _aLambiase, Jacqueline,
_eeditor.
_91033034
830 0 _aLEA's communication series
_9291609
907 _a.b10448007
_b03-10-17
_c27-10-15
942 _cB
945 _a306.7 SEX
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