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011 | _aBIB MATCHES WORLDCAT | ||
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050 | 4 |
_aGE195.7 _b.M36 1999 |
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082 | 0 | 4 | _a303.484 |
100 | 1 |
_aMcKenzie-Mohr, Doug, _d1959- _9243605 |
|
245 | 1 | 0 |
_aFostering sustainable behavior : _ban introduction to community-based social marketing / _cDoug McKenzie Mohr and William Smith. |
246 | 3 | _aFostering sustainable behaviour | |
246 | 3 |
_aFostering sustainable behaviour : _bAn introduction to community-based social marketing |
|
264 | 1 |
_aGabriola Island, BC : _bNew Society Publishers, _c1999. |
|
300 |
_axiii, 160 pages : _billustrations ; _c23 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 140-149). | ||
505 | 0 | 0 |
_tFostering Sustainable Behavior -- _tRegulation -- _tInformation -- _tChanging Attitudes to Influence Behavior -- _tPromoting Economic Self-Interest -- _tCommunity-Based Social Marketing: An Overview -- _tUncovering Barriers and Benefits -- _tThree Steps for Uncovering Barriers and Benefits -- _tLiterature Review -- _tConducting a Literature Search -- _tQualitative Research -- _tObservational Studies -- _tObservational Example: Recycling in a Public Area -- _tFocus Groups -- _tExample: What questions matter? -- _tSurvey -- _tSeven Steps in Creating a Survey -- _tSome Closing Thoughts -- _tCommitment: From Good Intentions to Action -- _tUnderstanding Commitment -- _tCommitment and Sustainable Behavior -- _tBuilding Commitment into Your Program -- _tA Checklist for Using Commitment -- _tExamples: Using Commitment to Foster Sustainable Behavior -- _tWaste Reduction -- _tEnergy Conservation -- _tWater Conservation -- _tTransportation -- _tPrompts: Remembering to Act Sustainably -- _tPrompts and Sustainable Behavior -- _tPrompts and Source Reduction -- _tBuilding Prompts into Your Program -- _tA Checklist for Using Prompts -- _tExamples: Using Prompts to Foster Sustainable Behavior -- _tWaste Reduction -- _tEnergy Conservation -- _tWater Conservation -- _tTransportation -- _tNorms: Building Community Support -- _tSocial Norms and Sustainable Behavior -- _tUsing Norms Effectively -- _tA Checklist for Using Norms -- _tExamples: Using Norms to Foster Sustainable Behavior -- _tWaste Reduction -- _tEnergy Conservation -- _tWater Conservation -- _tTransportation -- _tCommunication: Creating Effective Messages. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aEnvironmental responsibility _xCitizen participation _9762888 |
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650 | 0 |
_aEnvironmental responsibility _zUnited States _xCitizen participation. |
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650 | 0 |
_aSocial marketing. _9327132 |
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650 | 0 |
_aSocial change. _9324134 |
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650 | 0 |
_aSustainable development _xPsychological aspects _9784694 |
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700 | 1 |
_aSmith, William A. _q(William Arthur) _eauthor. _9503719 |
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907 |
_a.b10441785 _b06-09-21 _c27-10-15 |
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