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035 _a(OCoLC)43038240
040 _aILU
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043 _an-us---
050 4 _aGE195.7
_b.M36 1999
082 0 4 _a303.484
100 1 _aMcKenzie-Mohr, Doug,
_d1959-
_9243605
245 1 0 _aFostering sustainable behavior :
_ban introduction to community-based social marketing /
_cDoug McKenzie Mohr and William Smith.
246 3 _aFostering sustainable behaviour
246 3 _aFostering sustainable behaviour :
_bAn introduction to community-based social marketing
264 1 _aGabriola Island, BC :
_bNew Society Publishers,
_c1999.
300 _axiii, 160 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 140-149).
505 0 0 _tFostering Sustainable Behavior --
_tRegulation --
_tInformation --
_tChanging Attitudes to Influence Behavior --
_tPromoting Economic Self-Interest --
_tCommunity-Based Social Marketing: An Overview --
_tUncovering Barriers and Benefits --
_tThree Steps for Uncovering Barriers and Benefits --
_tLiterature Review --
_tConducting a Literature Search --
_tQualitative Research --
_tObservational Studies --
_tObservational Example: Recycling in a Public Area --
_tFocus Groups --
_tExample: What questions matter? --
_tSurvey --
_tSeven Steps in Creating a Survey --
_tSome Closing Thoughts --
_tCommitment: From Good Intentions to Action --
_tUnderstanding Commitment --
_tCommitment and Sustainable Behavior --
_tBuilding Commitment into Your Program --
_tA Checklist for Using Commitment --
_tExamples: Using Commitment to Foster Sustainable Behavior --
_tWaste Reduction --
_tEnergy Conservation --
_tWater Conservation --
_tTransportation --
_tPrompts: Remembering to Act Sustainably --
_tPrompts and Sustainable Behavior --
_tPrompts and Source Reduction --
_tBuilding Prompts into Your Program --
_tA Checklist for Using Prompts --
_tExamples: Using Prompts to Foster Sustainable Behavior --
_tWaste Reduction --
_tEnergy Conservation --
_tWater Conservation --
_tTransportation --
_tNorms: Building Community Support --
_tSocial Norms and Sustainable Behavior --
_tUsing Norms Effectively --
_tA Checklist for Using Norms --
_tExamples: Using Norms to Foster Sustainable Behavior --
_tWaste Reduction --
_tEnergy Conservation --
_tWater Conservation --
_tTransportation --
_tCommunication: Creating Effective Messages.
588 _aMachine converted from AACR2 source record.
650 0 _aEnvironmental responsibility
_xCitizen participation
_9762888
650 0 _aEnvironmental responsibility
_zUnited States
_xCitizen participation.
650 0 _aSocial marketing.
_9327132
650 0 _aSocial change.
_9324134
650 0 _aSustainable development
_xPsychological aspects
_9784694
700 1 _aSmith, William A.
_q(William Arthur)
_eauthor.
_9503719
907 _a.b10441785
_b06-09-21
_c27-10-15
942 _cB
945 _a303.484 MCK
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