000 02024cam a22003858a 4500
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008 000210s2000 ctu b 001 0 eng
010 _a 00023311
011 _aBIB MATCHES WORLDCAT
020 _a0275940713 (alk. paper)
035 _a(ATU)b10417692
035 _a(DLC) 00023311
035 _a(OCoLC)43481757
040 _aDLC
042 _apcc
043 _an-us---
050 0 0 _aJK2281.
_bK26 2000
082 0 _a324.730973
100 1 _aKaid, Lynda Lee.
_91031531
245 1 0 _aVideostyle in presidential campaigns :
_bstyle and content of televised political advertising /
_cLynda Lee Kaid and Anne Johnston.
263 _a0010.
264 1 _aWestport, Conn. :
_bPraeger,
_c2000.
300 _axii, 226 p. ;
_c24 cm. :
_bill.
490 1 _aPraeger series in political communication,
_x1062-5623
504 _aIncludes bibliographical references and index.
505 0 0 _tPreface --
_tPresidential Campaign Advertising on Television --
_tPolitical Advertising Content and Effects --
_tVidoestyle: Concept, Theory, and Method --
_tAdvertising Content and Styles Across the Years --
_tVideostyle and Political Candidate Positioning --
_tNegative and Positive Videostyle --
_tVideostyle and Ethics in Political Advertising --
_tThe Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising --
_tVideostyle in International Perspective --
_tRecurring Elements of Videostyle and the Future of Presidential Candidate Presentation --
_tReferences --
_tAppendix: Videostyle Codesheet.
650 0 _aAdvertising, Political
_zUnited States
_9593126
650 0 _aTelevision in politics
_zUnited States
_9371731
700 1 _aJohnston, Anne.
_91031533
830 0 _aPraeger series in political communication.
_91035177
907 _a.b10417692
_b22-08-17
_c27-10-15
942 _cB
945 _a324.730973 KAI
_g1
_iA249565B
_j0
_lcmain
_o-
_p$152.94
_q-
_r-
_s-
_t0
_u2
_v0
_w0
_x0
_y.i1093179x
_z28-10-15
998 _a(2)b
_a(2)c
_b06-04-16
_cm
_da
_feng
_gctu
_h0
999 _c1122470
_d1122470