000 | 02024cam a22003858a 4500 | ||
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005 | 20221101182725.0 | ||
008 | 000210s2000 ctu b 001 0 eng | ||
010 | _a 00023311 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 | _a0275940713 (alk. paper) | ||
035 | _a(ATU)b10417692 | ||
035 | _a(DLC) 00023311 | ||
035 | _a(OCoLC)43481757 | ||
040 | _aDLC | ||
042 | _apcc | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aJK2281. _bK26 2000 |
082 | 0 | _a324.730973 | |
100 | 1 |
_aKaid, Lynda Lee. _91031531 |
|
245 | 1 | 0 |
_aVideostyle in presidential campaigns : _bstyle and content of televised political advertising / _cLynda Lee Kaid and Anne Johnston. |
263 | _a0010. | ||
264 | 1 |
_aWestport, Conn. : _bPraeger, _c2000. |
|
300 |
_axii, 226 p. ; _c24 cm. : _bill. |
||
490 | 1 |
_aPraeger series in political communication, _x1062-5623 |
|
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_tPreface -- _tPresidential Campaign Advertising on Television -- _tPolitical Advertising Content and Effects -- _tVidoestyle: Concept, Theory, and Method -- _tAdvertising Content and Styles Across the Years -- _tVideostyle and Political Candidate Positioning -- _tNegative and Positive Videostyle -- _tVideostyle and Ethics in Political Advertising -- _tThe Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising -- _tVideostyle in International Perspective -- _tRecurring Elements of Videostyle and the Future of Presidential Candidate Presentation -- _tReferences -- _tAppendix: Videostyle Codesheet. |
650 | 0 |
_aAdvertising, Political _zUnited States _9593126 |
|
650 | 0 |
_aTelevision in politics _zUnited States _9371731 |
|
700 | 1 |
_aJohnston, Anne. _91031533 |
|
830 | 0 |
_aPraeger series in political communication. _91035177 |
|
907 |
_a.b10417692 _b22-08-17 _c27-10-15 |
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