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020 | _a1841161268 | ||
020 | _a9781841161266 | ||
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_aUKM _beng _erda _cUKM _dNLGGC _dSYB _dATU |
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_aHF5813.G7 _bA381 2003 |
082 | 0 | 4 | _a659.111 |
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_aAdvertising works 12 : _bproving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / _cedited and introduced by Marco Rimini. |
246 | 3 | _aAdvertising works twelve | |
264 | 1 |
_aHenley-on-Thames : _bWorld Advertising Research Center, _c2003. |
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300 |
_axxii, 666 pages : _billustrations, portraits ; _c25 cm + _e1 computer disc (12 cm) |
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336 |
_atext _btxt _2rdacontent |
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336 |
_acomputer dataset _bcod _2rdacontent _3Accompanying material |
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_aunmediated _bn _2rdamedia |
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_acomputer _bc _2rdamedia _3Accompanying material |
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_avolume _bnc _2rdacarrier |
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_acomputer disc _bcd _2rdacarrier _3Accompanying material |
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500 | _aIncludes index. | ||
500 | _aOne CD-ROM in pocket attached to inside front cover. | ||
500 | _aAccompanied by: 1 computer disc (CD-ROM) | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aAdvertising _xBrand name products _zGreat Britain _vCase studies _9600695 |
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650 | 0 |
_aIPA Effectiveness Awards _9330374 |
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650 | 0 |
_aAdvertising _zGreat Britain _vCase studies _9592135 |
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700 | 1 |
_aRimini, Marco, _eeditor, _ewriter of supplementary textual content. _91030614 |
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_aWorld Advertising Research Centre. _9242276 |
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710 | 2 |
_aInstitute of Practitioners in Advertising. _9230025 |
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