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011 _aBIB MATCHES WORLDCAT
020 _a1841161268
020 _a9781841161266
035 _a(ATU)b10399562
035 _a(OCoLC)56464908
040 _aUKM
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_cUKM
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043 _ae-uk---
050 1 4 _aHF5813.G7
_bA381 2003
082 0 4 _a659.111
245 0 0 _aAdvertising works 12 :
_bproving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 /
_cedited and introduced by Marco Rimini.
246 3 _aAdvertising works twelve
264 1 _aHenley-on-Thames :
_bWorld Advertising Research Center,
_c2003.
300 _axxii, 666 pages :
_billustrations, portraits ;
_c25 cm +
_e1 computer disc (12 cm)
336 _atext
_btxt
_2rdacontent
336 _acomputer dataset
_bcod
_2rdacontent
_3Accompanying material
337 _aunmediated
_bn
_2rdamedia
337 _acomputer
_bc
_2rdamedia
_3Accompanying material
338 _avolume
_bnc
_2rdacarrier
338 _acomputer disc
_bcd
_2rdacarrier
_3Accompanying material
500 _aIncludes index.
500 _aOne CD-ROM in pocket attached to inside front cover.
500 _aAccompanied by: 1 computer disc (CD-ROM)
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_xBrand name products
_zGreat Britain
_vCase studies
_9600695
650 0 _aIPA Effectiveness Awards
_9330374
650 0 _aAdvertising
_zGreat Britain
_vCase studies
_9592135
700 1 _aRimini, Marco,
_eeditor,
_ewriter of supplementary textual content.
_91030614
710 2 _aWorld Advertising Research Centre.
_9242276
710 2 _aInstitute of Practitioners in Advertising.
_9230025
907 _a.b10399562
_b28-09-17
_c27-10-15
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