000			01839cam a2200385 i 4500
005			20211104031549.0
008			920225s1992 enka b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0415054001 _qpbk.
020			_a9780415054003 _qpbk.
020			_a0415053994
020			_a9780415053990
035			_a(ATU)b10387961
035			_a(OCoLC)25508240
040			_aDLC _beng _erda _cDLC _dDLC _dATU
043			_an-us---
050	0	0	_aHF5821. _bG58 1992
082	0		_a659.1042
100	1		_aGoldman, Robert, _d1949- _eauthor. _9238352
245	1	0	_aReading ads socially / _cRobert Goldman.
264		1	_aLondon ; _aNew York : _bRoutledge, _c1992.
300			_axii, 247 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 233-239) and index.
505	0	0	_tSubjectivity in a bottle : commodity form and advertising form -- _tAdvertising and the production of commodity-signs -- _tMortise and the frame : reification and advertising form -- _tLegitimation ads : the story of the family and how it saved capitalism from itself -- _tEnvy, desire and power : gender relations and the dialectics of appearance in ads -- _tCommodity feminism -- _tThis is not an ad -- _tLevi's 501s and the "knowing wink" : commodity bricolage -- _tPostmodernism that failed.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising _xSocial aspects _9313435
650		0	_aAdvertising _xSocial aspects _zUnited States _9582301
907			_a.b10387961 _b03-10-17 _c27-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _genk _h0
945			_a659.1042 GOL _g1 _iA156016B _j0 _lcmain _o- _p$178.20 _q- _r- _s- _t0 _u31 _v2 _w0 _x4 _y.i10871664 _z28-10-15
942			_cB
999			_c1120864 _d1120864