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008 | 970708s1995 nyu b 001 0 eng d | ||
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035 | _a(ATU)b10358407 | ||
035 | _a(OCoLC)33347233 | ||
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_aCGP _beng _erda _cCGP _dUKM _dBAKER _dYDXCP _dDEBSZ _dOCLCQ _dATU |
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050 | 4 |
_aPN4734 _b.U63 1995 |
|
082 | 0 | 4 | _a070.40688 |
100 | 1 |
_aUnderwood, Doug, _eauthor. _91028428 |
|
245 | 1 | 0 |
_aWhen MBAs rule the newsroom : _bhow the marketers and managers are reshaping today's media / _cDoug Underwood. |
264 | 1 |
_aNew York : _bColumbia University Press, _c[1995] |
|
264 | 4 | _c©1995 | |
300 |
_axxv, 259 pages ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 237-241) and index. | ||
505 | 0 | 0 |
_tAcknowledgments -- _tIntroduction -- _g1. _tThe Party Is Over - Where Are the Readers? -- _g2. _tThe Marketers and Managers Move In -- _g3. _tInside the Managed Newsroom -- _g4. _tThe Historical Roots of the Marketing and Management Revolution -- _g5. _tImitations of the Tube -- _g6. _tManagers and the Mind of the Computer -- _g7. _tThe Think Tanks Spread the Word -- _g8. _tThe Cult of Colorful Tidbits -- _g9. _tWhat Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers -- _g10. _tThe "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It -- _g11. _tHow Much News Is News? -- _g12. _tFear and the Future of Newspapers -- _g13. _tFighting the Good Fight Within -- _g14. _tThe Future of the Word -- _tAfterword -- _tAppendix of Tables -- _tNotes -- _tSelected Bibliography -- _tIndex. |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aNewspapers _xMarketing _9712870 |
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650 | 0 |
_aNewspapers _xManagement _9705833 |
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650 | 0 |
_aNewspaper publishing _9321414 |
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