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008 970708s1995 nyu b 001 0 eng d
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035 _a(OCoLC)33347233
040 _aCGP
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_dUKM
_dBAKER
_dYDXCP
_dDEBSZ
_dOCLCQ
_dATU
050 4 _aPN4734
_b.U63 1995
082 0 4 _a070.40688
100 1 _aUnderwood, Doug,
_eauthor.
_91028428
245 1 0 _aWhen MBAs rule the newsroom :
_bhow the marketers and managers are reshaping today's media /
_cDoug Underwood.
264 1 _aNew York :
_bColumbia University Press,
_c[1995]
264 4 _c©1995
300 _axxv, 259 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 237-241) and index.
505 0 0 _tAcknowledgments --
_tIntroduction --
_g1.
_tThe Party Is Over - Where Are the Readers? --
_g2.
_tThe Marketers and Managers Move In --
_g3.
_tInside the Managed Newsroom --
_g4.
_tThe Historical Roots of the Marketing and Management Revolution --
_g5.
_tImitations of the Tube --
_g6.
_tManagers and the Mind of the Computer --
_g7.
_tThe Think Tanks Spread the Word --
_g8.
_tThe Cult of Colorful Tidbits --
_g9.
_tWhat Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers --
_g10.
_tThe "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It --
_g11.
_tHow Much News Is News? --
_g12.
_tFear and the Future of Newspapers --
_g13.
_tFighting the Good Fight Within --
_g14.
_tThe Future of the Word --
_tAfterword --
_tAppendix of Tables --
_tNotes --
_tSelected Bibliography --
_tIndex.
588 _aMachine converted from AACR2 source record.
650 0 _aNewspapers
_xMarketing
_9712870
650 0 _aNewspapers
_xManagement
_9705833
650 0 _aNewspaper publishing
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907 _a.b10358407
_b06-09-21
_c27-10-15
942 _cB
945 _a070.40688 UND
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