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008 000131s2001 ctua b 001 0 eng d
010 _a 00022341
011 _aBIB MATCHES WORLDCAT
020 _a0275969320
_qalk. paper
020 _a9780275969325
_qalk. paper
035 _a(ATU)b10339875
035 _a(DLC) 00022341
035 _a(OCoLC)43397144
040 _aDLC
_beng
_erda
_dATU
042 _apcc
043 _an-us---
050 0 0 _aHF5813.U6
_bW37 2001
082 0 _a659.109046
100 1 _aWarlaumont, Hazel G.,
_d1938-
_eauthor.
_9399790
245 1 0 _aAdvertising in the 60s :
_bturncoats, traditionalists, and waste makers in America's turbulent decade /
_cHazel G. Warlaumont.
246 3 _aAdvertising in the sixties
264 1 _aWestport, CT :
_bPraeger,
_c2001.
300 _axviii, 244 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tAcknowledgments --
_tIntroduction --
_g1.
_tThe 1960s: Upheaval --
_g2.
_tUnderstanding the 60s: The 50s as a Backdrop for Social Change --
_g3.
_tThe Nature of Revolt: An Aesthetic Language of Protest --
_g4.
_tShifting the Aesthetic Gauge: Breaking Loose in the 60s --
_g5.
_tDivisiveness, Turmoil, and Dissent: An Industry Under Siege --
_g6.
_tKeeper of the Flame: The Industry Stands Firm --
_g7.
_tCo-opting and Commercializing the 60s --
_g8.
_tAdvertising Creativity: Undermining Traditional Expectations --
_g9.
_tLessening the Grip on Authority --
_g10.
_tEnd of an Era: Advertising's Retreat --
_tSelected Bibliography --
_tIndex.
588 _aMachine converted from AACR2 source record.
650 0 _aAdvertising
_zUnited States
_xHistory
_9372706
907 _a.b10339875
_b11-07-17
_c27-10-15
998 _a(2)b
_a(2)c
_b06-04-16
_cm
_da
_feng
_gctu
_h0
945 _a659.109046 WAR
_g1
_iA255740B
_j0
_lcmain
_o-
_p$146.47
_q-
_r-
_s-
_t0
_u20
_v0
_w0
_x0
_y.i10749251
_z28-10-15
942 _cB
999 _c1118294
_d1118294