000 | 02319cam a2200481 i 4500 | ||
---|---|---|---|
003 | OCoLC | ||
005 | 20221101193459.0 | ||
008 | 950622s1995 nyua b 000 0 eng d | ||
011 | _aMARC Score : 10600(21950) : OK | ||
011 | _aDirect Search Result | ||
011 | _aBIB MATCHES WORLDCAT | ||
035 | _a(ATU)b10337775 | ||
035 | _a(OCoLC)32692300 | ||
040 |
_aSQT _beng _erda _cSQT _dORU _dUIU _dIQU _dNLGGC _dAU@ _dOCLCQ _dOCLCO _dATU |
||
043 | _an-us--- | ||
050 | 4 |
_aHD69.B7 _bE96 1995 |
|
082 | 0 | _a658.827 | |
082 | 0 | 4 |
_a658.8343 _220 |
245 | 0 | 0 |
_aExploring brand equity : _ban insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity / _ccompiled by Arthur Christiani [and others]. |
246 | 3 |
_aExploring brand equity : _bAn insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioural, monetary worth, and multidimensional aspects of brand equity |
|
264 | 1 |
_aNew York, NY : _bAdvertising Research Foundation, _c[1995] |
|
264 | 4 | _c©1995 | |
300 |
_a329 pages : _billustrations ; _c28 cm. |
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336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aARF research reference series book | |
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aConcept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aBrand name products _xValuation _9706416 |
|
650 | 0 |
_aAdvertising _xBrand name products _xResearch. |
|
650 | 0 |
_aBranding (Marketing) _xResearch _9799022 |
|
650 | 0 |
_aIntangible property _xValuation _9706434 |
|
700 | 1 |
_aChristiani, Arthur, _ecompiler. _91027254 |
|
710 | 2 |
_aAdvertising Research Foundation. _9229555 |
|
776 | 1 | 8 |
_w(OCoLC)154164457 _w(OCoLC)222037768 |
830 | 0 |
_aARF research reference series book. _9243312 |
|
907 |
_a.b10337775 _b06-09-21 _c27-10-15 |
||
942 | _cB | ||
945 |
_a658.827 CHR _g1 _iA165094B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u33 _v1 _w0 _x1 _y.i10744289 _z28-10-15 |
||
998 |
_a(4)b _a(4)c _b06-04-16 _cm _da _feng _gnyu _h0 |
||
999 |
_c1118184 _d1118184 |