000 02319cam a2200481 i 4500
003 OCoLC
005 20221101193459.0
008 950622s1995 nyua b 000 0 eng d
011 _aMARC Score : 10600(21950) : OK
011 _aDirect Search Result
011 _aBIB MATCHES WORLDCAT
035 _a(ATU)b10337775
035 _a(OCoLC)32692300
040 _aSQT
_beng
_erda
_cSQT
_dORU
_dUIU
_dIQU
_dNLGGC
_dAU@
_dOCLCQ
_dOCLCO
_dATU
043 _an-us---
050 4 _aHD69.B7
_bE96 1995
082 0 _a658.827
082 0 4 _a658.8343
_220
245 0 0 _aExploring brand equity :
_ban insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity /
_ccompiled by Arthur Christiani [and others].
246 3 _aExploring brand equity :
_bAn insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioural, monetary worth, and multidimensional aspects of brand equity
264 1 _aNew York, NY :
_bAdvertising Research Foundation,
_c[1995]
264 4 _c©1995
300 _a329 pages :
_billustrations ;
_c28 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aARF research reference series book
504 _aIncludes bibliographical references.
505 0 _aConcept and definition -- Attitudinal elements of brand equity -- Behavioral aspects of brand equity -- Dollar value of brand equity -- Multidimensional brand equity focus.
588 _aMachine converted from AACR2 source record.
650 0 _aBrand name products
_xValuation
_9706416
650 0 _aAdvertising
_xBrand name products
_xResearch.
650 0 _aBranding (Marketing)
_xResearch
_9799022
650 0 _aIntangible property
_xValuation
_9706434
700 1 _aChristiani, Arthur,
_ecompiler.
_91027254
710 2 _aAdvertising Research Foundation.
_9229555
776 1 8 _w(OCoLC)154164457
_w(OCoLC)222037768
830 0 _aARF research reference series book.
_9243312
907 _a.b10337775
_b06-09-21
_c27-10-15
942 _cB
945 _a658.827 CHR
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998 _a(4)b
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_b06-04-16
_cm
_da
_feng
_gnyu
_h0
999 _c1118184
_d1118184