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| 005 | 20211129180928.0 | ||
| 008 | 910509s1991 njua b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a0131899112 | ||
| 020 | _a9780131899117 | ||
| 035 | _a(OCoLC)20826464 | ||
| 040 |
_aDLC _beng _erda _dATU |
||
| 050 | 0 | 0 |
_aHF5821 _b.M62 1991 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _eauthor. _9502849 |
|
| 245 | 1 | 0 |
_aCreative advertising : _btheory and practice / _cSandra E. Moriarty. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c[1991] |
|
| 264 | 4 | _c©1991 | |
| 300 |
_aviii, 438 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aAdvertising. _9313421 |
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| 907 |
_a.b10317624 _b03-10-17 _c27-10-15 |
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| 942 | _cB | ||
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