000			02054cam a2200433 i 4500
005			20221101191143.0
008			950509s1996 nyua b 001 0 eng d
010			_a 95009396
011			_aBIB MATCHES WORLDCAT
020			_a1572300345 _qpbk. (alk. paper)
020			_a9781572300347 _qpbk. (alk. paper)
020			_a1572300140 _qalk. paper
020			_a9781572300149 _qalk. paper
035			_a(OCoLC)32551646
040			_aDLC _beng _erda _dATU
050	0	0	_aHF5821. _bG583 1996
082	0		_a659.1042
100	1		_aGoldman, Robert, _d1949- _eauthor. _9238352
245	1	0	_aSign wars : _bthe cluttered landscape of advertising / _cRobert Goldman, Stephen Papson.
264		1	_aNew York : _bGuilford Press, _c[1996]
264		4	_c©1996
300			_axiii, 322 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aCritical perspectives.
504			_aIncludes bibliographical references (pages 295-309) and index.
505	0	0	_tIntroduction: Advertising in the Age of Accelerated Meaning -- _g1. _tSign Wars -- _g2. _tAdvertising in the Age of Hypersignification -- _g3. _tYo! Hailing the Alienated Spectator -- _g4. _tThe Flip Side of Jadedness: Memory and a Sense of Place -- _g5. _tAuthenticity in the Age of the Poseur -- _g6. _tGreen Marketing and the Commodity Self -- _g7. _tThe Corporate Politics of Sign Values -- _tConclusion: Sneakerization and Hyperculture -- _tNotes -- _tBibliography -- _tIndex.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising. _9313421
650		0	_aCynicism _9316420
650		0	_aAdvertising _xSocial aspects _9313435
700	1		_aPapson, Stephen, _eauthor. _91021478
830		0	_aCritical perspectives (New York, N.Y.). _91021479
907			_a.b10238931 _b18-10-17 _c27-10-15
942			_cB
945			_a659.1042 GOL _g1 _iA184681B _j0 _lcmain _o- _p$87.27 _q- _r- _s- _t0 _u24 _v0 _w0 _x1 _y.i10571024 _z28-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1112630 _d1112630