000			04224cam a22005174i 4500
005			20211129175346.0
008			001031s2001 nyua b 001 0 eng d
010			_a 00053428
011			_aBIB MATCHES WORLDCAT
020			_a1581150784
020			_a9781581150780
035			_a(OCoLC)45283211
037			_a963634 _bQBI
040			_aDLC _beng _erda _cDLC _dDNF _dLVB _dQBX _dBAKER _dBTCTA _dYDXCP _dIG# _dDEBBG _dEXW _dGBU _dATU
042			_apcc
050	0	0	_aHD69.B7 _bG62 2001
082	0	0	_a658.827 _221
100	1		_aGobé, Marc _9270654
245	1	0	_aEmotional branding : _bthe new paradigm for connecting brands to people / _cby Marc Gobé.
264		1	_aNew York : _bAllworth Press, _c[2001]
264		4	_c©2001
300			_axxxii, 319 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 307-312) and index.
505	0	0	_tForeword / _rSergio Zyman -- _tIntroduction: Emotional Branding: Fuel for Success in the Twenty-first Century -- _tRelationship - customer, customer, customer! -- _tIntroduction: It's the Twenty-first Century: Do You Know Who Your Customers Are? -- _tA Generational Explosion: Targeting New Emotional Criteria -- _tDisconnection Alert: The U.S. Melting Pot Is Hot! -- _tWomen: The New "Shoppers in Chief" -- _tGay and Lesbian Consumers: Sincerity Is the Best Policy! -- _tSensorial experiences - the uncharted territory of branding -- _tIntroduction: A Sense of Strategy -- _tSounds That Transport -- _tColors That Mesmerize/Symbols That Captivate -- _tTastes That Tantalize -- _tShapes That Touch -- _tScents That Seduce -- _tConclusion: Soothe the Senses: Some Peace, Please! -- _tImagination - innovation is a brand's best friend! -- _tIntroduction: Thinking Out of the Box -- _tSensory Design: The New Branding Power Tool -- _tEmotionally Charged Identities: Unforgettable Brand Personalities -- _tRetailing with a Passion: Sensational Stores of Tomorrow -- _tBrand Presence with Presence: A Fresh, New Approach -- _tEmotional Packaging: The Half-Second Commercial -- _tEmotional Advertising: Not Gratuitous, but Relevant Emotions -- _tVision - inspiration for change: how to get there from here -- _tIntroduction: E-motions -- _tBranding Emotions on the Web: The (Real) Future of Cyberspace -- _td/g*'s Recipes for Emotional Branding Strategies -- _tKey Trends for the New Millennium.
520			_a"A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet."--Publisher description.
588			_aMachine converted from AACR2 source record.
650		0	_aBranding (Marketing) _9332183
650		0	_aConsumers' preferences _9316002
650		0	_aMotivation research (Marketing) _9321068
650		0	_aBrand name products. _9314783
650		0	_aNames. _9321257
650		0	_aPublic relations. _9322988
650		0	_aEmotions. _9345447
650		2	_aMotivation _9361144
650		2	_aChoice Behavior _9357170
650		2	_aCommunity Participation _9517414
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0908/00053428-b.html
907			_a.b10138699 _b14-08-21 _c27-10-15
942			_cB
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945			_a658.827 GOB _g1 _iA262004B _j0 _lcmain _n27/3/17 DA Main collection item has the z item code 2 to stop this being requested by BONUS+ patrons _oz _p$32.47 _q- _r- _s- _t0 _u61 _v0 _w0 _x7 _y.i12117493 _z29-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1107292 _d1107292