000			03116cam a22004454i 4500
005			20221101184712.0
008			020312s2003 nyua b 001 0 eng d
010			_a 2002024419
011			_aBIB MATCHES WORLDCAT
020			_a0071362436 _qalk. paper
020			_a9780071362436 _qalk. paper
035			_a(ATU)b10135558
035			_a(OCoLC)49320512
040			_aDLC _beng _erda _cDLC _dUKM _dBAKER _dBTCTA _dYDXCP _dIG# _dUBY _dEXW _dOCLCQ _dATU
042			_apcc
050	0	0	_aTS545 _b.C62 2003
082	0	0	_a681.114 _221
100	1		_aCoates, Del, _eauthor. _91037611
245	1	0	_aWatches tell more than time : _bproduct design, information, and the quest for elegance / _cDel Coates.
264		1	_aNew York : _bMcGraw-Hill, _c[2003]
264		4	_c©2003
300			_axv, 281 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 255-265) and index.
505	0	0	_tIntroduction -- _g1. _tThe Product Sea -- _g2. _tDesign Priorities -- _g3. _tDaimons, Zeitgeists, and Icons -- _g4. _tFrom Bauhaus to Broadway -- _g5. _tProducts as Media -- _g6. _tForm and Information -- _g7. _tStates of Mind and Body -- _g8. _tLiking and Disliking -- _g9. _tObjective Concinnity -- _g10. _tSubjective Concinnity -- _g11. _tWinning Design -- Bibliography -- Credits -- Index.
520	1		_a"The design of every product conveys certain information, and modern consumers are experts in reading the language of product design. Most of us can discern the different messages conveyed by a Rolex versus a Swatch, a Porsche versus a Hummer, a Kenneth Cole versus a Bally, or an iMac versus a Compaq. But whether we're talking watches, cars, shoes, personal computers, or any other mass-produced item, how many of us can say with any real conviction what differentiates a good design from a bad one, or exactly how the good design manages to tell its story so clearly and so well to so many people?" "Design experts, psychologists, marketing theorists, and even French philosophers have wrestled with these questions for nearly a century. But few have provided more comprehensive or persuasive answers than international industrial design authority Del Coates has in this accessible book. Watches Tell More than Time is a much needed resource for shaping corporate design strategies, evaluating product designs at any stage of development or marketing - and optimizing them."--BOOK JACKET.
530			_aAlso issued online.
588			_aMachine converted from AACR2 source record.
650		0	_aClock and watch making _9315534
650		0	_aClocks and watches _9315535
650		0	_aIndustrial design _9316602
650		0	_aProduct design _9341475
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2002024419.html
907			_a.b10135558 _b27-07-21 _c27-10-15
942			_cB
945			_a681.114 COA _g1 _iA408985B _j0 _lcmain _o- _p$14.50 _q- _r- _s- _t0 _u11 _v0 _w0 _x1 _y.i10345127 _z28-10-15
998			_a(4)b _a(4)c _b20-03-18 _cm _da _feng _gnyu _h0
999			_c1107101 _d1107101