| 000 | 03017cam a2200493Ji 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20221101184551.0 | ||
| 008 | 021205s2003 enk b 001 0 eng d | ||
| 010 | _a 2002043761 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 | _a0750656999 | ||
| 020 | _a9780750656993 | ||
| 035 | _a(ATU)b10130664 | ||
| 035 | _a(OCoLC)51178204 | ||
| 040 |
_aDLC _beng _erda _cDLC _dC#P _dUKM _dBAKER _dBTCTA _dYDXCP _dWAU _dOCLCQ _dILU _dOCLCF _dOCLCO _dATU |
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| 042 | _apcc | ||
| 043 | _ad------ | ||
| 050 | 0 | 0 |
_aHD69.B7 _bA766 2003 |
| 082 | 0 | 0 |
_a658.827 _221 |
| 100 | 1 |
_aAnholt, Simon, _eauthor. _91037237 |
|
| 245 | 1 | 0 |
_aBrand new justice : _bthe upside of global branding / _cSimon Anholt. |
| 264 | 1 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2003. |
|
| 300 |
_avii, 180 pages ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tWhy brands count -- _g2. _tWhat brands do for countries -- _g3. _tDeveloping markets, emerging brands -- _g4. _tThe challenge of branded exports -- _g5. _tWhen countries become brands -- _g6. _tNow is the time. |
| 520 | 1 | _a"In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aInternational economic relations. _9319483 |
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| 650 | 0 |
_aBrand name products. _9314783 |
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| 650 | 0 |
_aAdvertising _xBrand name products _9313425 |
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| 650 | 0 |
_aGlobalization. _9337927 |
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| 650 | 0 |
_aBranding (Marketing) _9332183 |
|
| 650 | 0 |
_aBrand name products _xManagement _9371221 |
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| 650 | 0 |
_aExport marketing _9317668 |
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| 650 | 0 |
_aExport marketing _xSocial aspects _9630177 |
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| 650 | 0 |
_aBrand name products _zDeveloping countries _9581773 |
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| 907 |
_a.b10130664 _b23-03-18 _c27-10-15 |
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