000			01964cam a2200421 i 4500
005			20221101184037.0
008			010503s2002 nyua b 001 0 eng d
010			_a 2001090698
011			_aBIB MATCHES WORLDCAT
020			_a0764553941 _qpbk. (alk. paper)
020			_a9780764553943 _qpbk. (alk. paper)
035			_a(ATU)b10109043
035			_a(DLC) 2001090698
035			_a(OCoLC)49775219
040			_aDLC _beng _erda _dATU
043			_an-us---
050	0	0	_aHF5415.1. _bM47 2001
082	0		_a658.834
100	1		_aMeredith, Geoffrey E., _eauthor. _91035907
245	1	0	_aDefining markets, defining moments : _bAmerica's 7 generational cohorts, their shared experiences, and why businesses should care / _cby Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.
264		1	_aNew York : _bHungry Minds, _c[2002]
264		4	_c©2002
300			_axx, 363 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aToward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing _zUnited States _9371982
650		0	_aCohort analysis _9315601
700	1		_aSchewe, Charles D., _d1942- _eauthor. _9228231
700	1		_aKarlovich, Janice. _91035909
907			_a.b10109043 _b09-08-17 _c27-10-15
942			_cB
945			_a658.834 MER _g1 _iA256458B _j0 _lcmain _o- _p$48.49 _q- _r- _s- _t0 _u5 _v0 _w0 _x1 _y.i10300405 _z28-10-15
998			_a(2)b _a(2)c _b28-10-15 _cm _da _feng _gnyu _h0
999			_c1105618 _d1105618