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| 005 | 20221101184023.0 | ||
| 008 | 971209s1998 enka b 001 0 eng d | ||
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_a0415185343 _qhardcover |
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| 035 | _a(ATU)b10108117 | ||
| 035 | _a(OCoLC)38112594 | ||
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| 050 | 0 | 0 |
_aHF5415.3 _b.G86 1998 |
| 082 | 0 | 0 |
_a658.834083 _221 |
| 100 | 1 |
_aGunter, Barrie, _eauthor. _9233702 |
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| 245 | 1 | 0 |
_aChildren as consumers : _ba psychological analysis of the young people's market / _cBarrie Gunter and Adrian Furnham. |
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, _c1998. |
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| 300 |
_aviii, 216 pages : _billustrations ; _c25 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 | _aInternational series in social psychology | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tThe Importance of the Children's Market -- _g2. _tSocialization of Child Consumers -- _g3. _tWhat Do Children Consume? -- _g4. _tChildren's Use and Understanding of Money -- _g5. _tAdvertising and Children: Attention, Awareness and Understanding -- _g6. _tAdvertising and Children: Influences and Effects -- _g7. _tReaching Child Consumers -- _g8. _tProtecting Child Consumers. |
| 520 | _a"The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation."--Publisher description. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aChild consumers _xResearch _9798841 |
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| 650 | 0 |
_aChild consumers _9326681 |
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| 700 | 1 |
_aFurnham, Adrian, _eauthor. _91032085 |
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| 830 | 0 |
_aInternational series in social psychology _9240154 |
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| 907 |
_a.b10108117 _b26-03-18 _c27-10-15 |
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