000			01859cam a2200397 i 4500
005			20221101184021.0
008			950412s1995 nyua b 001 0 eng d
010			_a 95017302
011			_aBIB MATCHES WORLDCAT
020			_a047104220X _qacid-free paper
020			_a9780471042204 _qacid-free paper
035			_a(ATU)b10107952
035			_a(OCoLC)32394738
040			_aDLC _beng _erda _cDLC _dDLC _dATU
050	0	0	_aHD69.B7 _bU67 1995
082	0		_a658.8343
100	1		_aUpshaw, Lynn B., _d1947- _eauthor. _9391715
245	1	0	_aBuilding brand identity : _ba strategy for success in a hostile marketplace / _cLynn B. Upshaw.
264		1	_aNew York : _bJ. Wiley, _c[1995]
264		4	_c©1995
300			_axiv, 354 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aNew directions in business
500			_aSeries statement from jacket.
504			_aIncludes bibliographical references (pages 330-341) and index.
505	0		_a1. The brand identity strategy -- 2. Evaluating the brand reality -- 3. Indivisualizing the customer -- 4. Prompting a power positioning -- 5. Humanizing the identity -- 6. Managing identity contacts in the real world -- 7. Cases I : a shoe, a mouse, brands around the house -- 8. Case II : one old, one new, one blue -- 9. Creating the interactive identity -- 10. Minding the brand identity.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products _xManagement _9371221
830		0	_aNew directions in business. _91035836
907			_a.b10107952 _b03-10-17 _c27-10-15
942			_cB
945			_a658.8343 UPS _g1 _iA156863B _j0 _lcmain _o- _p$60.04 _q- _r- _s- _t0 _u29 _v0 _w0 _x1 _y.i10299142 _z28-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1105559 _d1105559