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020 _a0534522858
_qalk. paper
020 _a9780534522858
_qalk. paper
035 _a(ATU)b10053761
035 _a(DLC) 00023313
035 _a(OCoLC)727414161
040 _aDLC
_beng
_erda
_dATU
050 0 0 _aBF637.P4
_bL36 2000
082 0 _a303.342
100 1 _aLarson, Charles U.,
_eauthor.
_91032399
245 1 0 _aPersuasion :
_breception and responsibility /
_cCharles U. Larson.
250 _aNinth edition.
264 1 _aAustralia ;
_aBelmont, CA :
_bWadsworth/Thomson Learning,
_c[2000]
300 _axii, 395 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPart I.
_tTheoretical Premises --
_g1.
_tPersuasion in Today's Changing World --
_g2.
_tPerspectives on Ethics in Persuasion --
_g3.
_tTraditional and Humanistic Approaches to Persuasion --
_g4.
_tSocial Scientific Approaches to Persuasion --
_g5.
_tThe Making, Use, and Misuse of Symbols --
_g6.
_tTools for Analyzing Language and Other Persuasive Symbols --
_gPart II.
_tIdentifying Persuasive First Premises --
_g7.
_tPsychological or Process Premises: The Tools of Motivation and Emotion --
_g8.
_tContent or Logical Premises in Persuasion --
_g9.
_tCultural Premises in Persuasion --
_g10.
_tNonverbal Messages in Persuasion --
_gPart III.
_tApplications of Persuasive Premises --
_g11.
_tThe Persuasive Campaign or Movement --
_g12.
_tBecoming a Persuader --
_g13.
_tModern Media and Persuasion --
_g14.
_tThe Use of Persuasive Premises in Advertising and IMC.
588 _aMachine converted from AACR2 source record.
650 0 _aPersuasion (Psychology)
_9322125
907 _a.b10053761
_b11-07-17
_c27-10-15
942 _cB
945 _a303.342 LAR
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